It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
By Jekaterina K•
I enjoyed this course a lot! During the learning, I made quite a lot of notes, which helped me understand the fashion market more clear and how logistics and merchandising works there. I am graduated from the "Fashion design with marketing and production"(bachelor degree) course and this digital course helped me to put my knowledge together. The new things explain more previous knowledge (what I learned in university before) and made it understand in a more rational and logical way. I am not sure if this course will suit people, who did fashion merchandising as their main degree in university/college, but I can admit that this course isn't a waste of time and it does help you to expand your thinking and understanding of the fashion industry and the segmented market types of it.
By Konstantinos L•
Thought the course does not start very strong, it evolves into a very interesting place of compact knowledge for both the fashion and the luxury industry.
For a professional, like myself, who already has a master's degree in the field of luxury and works within the industry, it is a great way to get remind of the theories and the knowledge behind the management, the how and the why luxury does things in its own unique way.
It would be even better to add knowledge into more "exclusive" categories like cars or yachts. Yet, the structure of the course, the delivery, the case studies and the overall performance keep the attendee's attention. Personally, I started the course a bit hesitant, but managed to finish it within only a week because of the flow and quality of information.
By Miryam S L C•
This course was very useful.
First, help me to understand how the brand is positioned in the minds of the consumers.
Second how the luxury and fashion companies work to create value in the consumers and awareness to convey the message of the brand or the dream that they want.
Third, this value and awareness will be the reason that the customer will pay any cost or no matters the cost of the product or service with such to get this.
Finally, is very understandable the difference between luxury(real state, cars, eyewear, beauty, garment, etc) and fashion companies. For instance, fashion companies is about the seasonality and luxury companies is about timeless, uniqueness, craftsmanship and the dreams of luxury companies that give the value of the cost of the product or services
By Maria V•
Dear Coursera, Bocconi University and Stefania&Erica!
Thank you very much for this very deep into art point of view and business at the same time journey to fashion. I've learned a lot about this industry. Moreover, I've found a lot of useful things and knowledge for my current marketing job in L'Oreal. And, of course, I am even more interested to try myself in fashion industry now!
Thank you very much! And I would be very happy to enroll one more opine course from you. For example, the history of fashion designers, or stylistic identity of the main designers of las 50 years. How do you think about such a course? The Disquared2 case was perfect, I would like to learn Karl Lagerfield, Fendi, Gucci and others in the same way.
Thank you very much!
This is a really interesting course. You are going to be able to identify, understand and move around concepts, strategies and models implemented in the luxury and fashion industry. This is not about "management" in the strict sense of administration tools or strategies, but a nice introductory compendium of players, testimonies, opinions, documentation and more, that will help you to focus your management and communication skills to build, or refine, towards the luxury and fashion industry. I had this course pending for a long time, and now its impressive how much things have changed. Its a MUST for amateurs, enthusiasts and starters.
By Alba N E•
This was an excellent course. It covers so much, but so well explained and organized. I want to thank both of the instructors for their excellent work providing us with easy to follow and understand materials and explanations. Thanks to Coursera for making this course available for us, thank you to the University of Bocconi for sharing this course with the world, for the resources made available to us so we could immerse in the Fashion and Luxury world.
I really enjoy it, and I'm happy I signed up for it during this quarantine time we are all living in, it made my time worth it!
By Moudu J A•
I am very thankful to Coursera to create this wonderful Door towards achieving specialization. With this course i not only got knowledge but also a confidence.
Fashion is passion for me, i wanted to do this course from a long time but for many reasons i could not afford it, with Coursera i got my "Dream Come True".
I am, and will be always grateful to the creators of this wonderful platform.
Now my only concern is how i can get onto this boat of Fashion and Luxury Business.
Evening a small opening is enough to open the Doors in this business.
By Silvia F•
Overall a very positive feedback: content is very interesting, professors are very clear and provide not just slides but also links to inspiring articles and videos.
Constant reference to well known companies (which in some cases my need a slight update :) !) really helps you grasp the concept and apply to current environment.
The way the course is structured (2 mid + 1 final exam) and Coursera flexibility (download course content to watch it offline) make this course suitable also for full time workers often on business trips.
By Ricardo A C•
Yo encontré este curso y lo tomé por curiosidad y gusto por el segmento de lujo.
No he tenido la oportunidad de trabajar en una empresa de lujo en México ni en ninguna parte del mundo, pero, lo que se aprende en este curso puedes tomarlo para cualquier industria en la que te desarrolles (con algunas restricciones para la industria farmaceutica farmaceutica).
A cualquiera que vea este curso, se lo recomiendo para tener idea de lo que es cunstruir un nombre, una marca y conocer sobre el posicionamiento de la misma.
Gracias por este curso.
I really enjoyed the course and the materials. I have learned a lot of fashion and luxury brand management such as business model, distribution channel, communication. And what is most important is that the course gave me a different perspective on fashion industry, it is not only about designers and rich customers, it is also about the people working behind the brand, the company behind it, etc. So I want to say thanks to the professors and University of Bocconi for presenting this course on coursera.
By Yaqing H•
First certificate obtained! This is a rich course where we can learn theory and get to know the industry. The course provides guest speaker videos, detailed lecture notes, and other forms of interactive learning. Although the lecturers have an Italian accent, it does not hurt at all. Thank you so much! Suggestion: 1. making assignments a little bit more challenging, so students could have a deeper thought about the topics; 2. the final quiz could be an essay or branding/marketing plan.
By Mahak M•
A very well designed course. It gives you a 360 degree, in-depth experience about managing fashion and luxury companies. For a novice like me, it was a perfect way to divulge into the world of luxury management. I learnt some very interesting concepts, trending business models and fashion terminology which will surely help me in my professional life. They have curated some chosen live-case studies, CEO interviews and additional videos which help immensely in the learning process.
By Denise R V C•
Although I did not finish the course, I enjoyed and was very satisfied with the content. The lecturers, although not very fluent English, were the best and new exactly what they were teaching which made me very happy. I easily understood what was being taught from the beginning. Although my passion is Fashion Design, this course helped me understand more about the Fashion Industry and everything behind the scene within the Industry. I am very happy with the knowledge gained :)
I was very happy and satisfied about this course, It is really well structured, the lessons are very captivating and interesting. One of the aspects that I appreciated most are the interviews with fashion expert, the videos and the last material related to annual report, because give you a concrete knowledge about this sector. I understood better many aspects and differences, especially speaking about business models and the product development. This course was very helpful!
By Ana V T S•
This is an excellent course! I learned a lot about the fashion industry and the explanations were really clear. The exams are challenging and the pushed me to give my best.
I don't believe the accent of the professors were incomprehensible as many other students say, i actually liked them!
I think it would be very helpful to have examples of different brands instead of focusing on only french and italian brands, just to bring more examples that more people could know about.
I would like to thank Bocconi Fashion Institute for this wonderful course. My personal appreciation to the Bocconi for offering this at free of cost though the fashion courses are very expensive. I am sure that I have learnt important aspects of Fashion industry due to this course. May be in near future, i will study in the Bocconi Institute due to its wonderful faculties. I request you to offer more courses in this field. Thank you very much once again. Love from Paris.
By JOSÉ A•
This course is such a powerful tool whether you are familiar with fashion and luxury or you already know these industries. The course dissects the most important themes in terms of management to understand why fashion and luxury are different to any other industry. It sets the basis for any of us to work in this kind of business. The modules are clear and well-structured, and you have complementary tools to strengthen the knowledge.
By Ruth C•
An absolutely complete course that teaches about Luxury companies, but mainly about Fashion. There are 2 great teachers that gives contents, but also makes sudents think about future and trends. Cases and interviews are also great !! I got very impressed about quality of Albini Group. Its clearer for me definition luxury vs fashion, business models, differences, challenges and opportunities in Fashion companies. Thank you Bocconi !
By Aura C•
Hi there I am an established fashion designer living in Los Angeles, but with european heritage. Ive heard about the course from other artsy friends and my husband suggested to take a look. It was very interesting and it offered a better understanding and structure of the knowledge i and experience i already have in the industry. This course is good for people who are both beginners or advanced in fashion knowledge. Thanks
By Tracy T•
Excellent! Well delivered lecture videos. Great interviews to link together content. The quizzes and exams is will written. I purchased the two text books for additional reading. The books are hard to order in Canada. It may be helpful to provide Ebook version as well if the books can be referenced for suggested reading sections each week. Overall, this has inspired me to further courses with this University.
By VASANTH K D•
One among the best course I've taken in my career. The teachers are really great and the materials are really informative for learning. I would like to recommend it to anybody who is interested to learn the basics of fashion, branding and retailing. Finally, I would like to convey my sincere thanks to coursera, the organizers and also my teachers for providing me the Financial Aid support to learn this course..
By Marcello T•
I have to admit. Some online courses are quite shallow; but this one is so enriched with interesting content and unrivalled explanations. I don't want to extend myself but I now see the fashion/luxury world with a new set of eyes that allow me to understand and differentiate all/most aspects that are unbeknownst to the average consumer. This is definitely a course to review on a regular basis! RECOMENDED 100%!
By Samiha A•
A great way to learn about the foundations of the industry from a lot of different subject areas- marketing, operations, strategy etc. Both course instructors were knowledgeable, engaging and comprehensive in their delivery of the facts and information.
I really enjoyed this course. It has not only provided me with more useful knowledge on the industry, but taught me elements I can implement in my projects.
A great basic fashion business course on the luxury side business and the many categories you can find within. I would love to see a more expanded continuation exploring the middle ground of the fashion business found between luxury fashion brands and fast fashion brands. Which although less explored continues to be a thriving sector. Thank you to all the professors and assistants who made the course happen.