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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
3,860 ratings
1,029 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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501 - 525 of 1,018 Reviews for Management of Fashion and Luxury Companies

By Richy I L

Apr 27, 2019

It helps me to understand this industry in a very short time!

By Lorena M B A

Nov 12, 2016

Me gusto mucho y aprendí mucho sobre la industria de la moda.

By CONTE

Apr 2, 2020

it was great experience for me! thank you for the knowledge.

By Ананьева А Г

May 11, 2019

Excellent course and professional and sofisticated teachers!

By duwenjia

Jul 6, 2017

Helpful to beginners in business studies;

Easy to understand;

By Srikanth R S N R

Dec 11, 2016

Extremely useful for those interested in fashion and luxury!

By SHEN Y

Nov 3, 2020

Very useful and structured knowledge of fashion and luxury!

By Yolanda A

Dec 8, 2019

It is an amazing knowledge for fashion bussiness followers!

By Cristian M S

Oct 17, 2019

Very nice course to give you an introduction in this field.

By Mayara M F C S

Sep 5, 2019

I love this course and will help me for my life and career!

By Pradnyagore

May 18, 2020

Its a great course ... i learned many things abut fashion

By Shiavni S

Jan 10, 2019

One of the amazing courses on Fashion and Luxury Brands...

By Paul E

Jul 25, 2018

Very informative and thorough course by excellent teachers

By Anna W

Jan 27, 2018

Evcellent work! nice interviewes and a lot of Information!

By vaishnavi c

Jul 8, 2020

i learned many useful things from this course. Thank you!

By Seun O

Jun 26, 2020

VERY WELL PUT TOGETHER ....SO THRILLED TO BE PART OF THIS

By يوسف ا

May 4, 2020

I really enjoyed this course and recommend it to everyone

By Brania N M P

Apr 26, 2020

Amazing insight to the business industry. Great teachers!

By Vijay N M

Apr 26, 2020

I loved the course took me to different level in fashion.

By Lucía G Z

Dec 23, 2018

It was very usefull and interesting. I really enjoyed it.

By Naresh V

Jul 5, 2017

A very informative and well delivered program. Thank you.

By mrudhula

Apr 26, 2016

I'm learning so much from this course. I love this course

By Sophia a

Oct 30, 2020

É um curso incrível , com conteúdos e professores ótimos

By Catherine C

Aug 19, 2020

Wonderful instructors. Informative interviews. Loved it.