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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,595 ratings
1,180 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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601 - 625 of 1,169 Reviews for Management of Fashion and Luxury Companies

By Sunayana B

Mar 30, 2020

Great course for learning of Luxury and Fashion business

By Irina K

Jan 30, 2019

Thats a lot for this very interesting and useful cource.

By Jean G

Aug 5, 2021

v​ery informative! i learned a lot. Highly recommended

By SANGEETHA V

Jul 27, 2021

it's very use to learn more about in luxury management

By MERTHANAKGUMUS

Nov 16, 2020

HARİKA BİR KURSTU EMEĞİ GEÇEN HERKESE TEŞEKKÜR EDERİM.

By Siddhi U

May 27, 2020

Interesting course with great information to study on.

By Nina S

Aug 20, 2019

Great Course to understand how to run a luxury company

By Andrei M A

Jul 20, 2019

This is one of the best course i make online! amazing!

By Chul S

Jun 24, 2019

Great program for people starting in Fashion industry.

By Ömer T

Feb 1, 2018

Highly recommend if you want to know about the sector.

By Adrián R M

Jan 24, 2017

I loved it!! Thank you so much!! Bocconi and Coursera.

By Vera S

Jun 3, 2020

Thank you a lot for this course! I really enjoyed it!

By Vadim C

Apr 20, 2020

This is a very strong course about the fashion world!

By nettie l

Mar 11, 2020

I loved the course! Please have more fashion courses.

By Frederica R

May 26, 2017

Excelente !! Gostaria de fazer mais cursos como este.

By Veronika U

Oct 22, 2020

This course was very usefull for me, I learnt a lot.

By Elena P

Sep 22, 2020

Very interesting and useful course! I was impressed!

By Sergienko A

May 6, 2020

It's been a very useful course, thank you very much!

By Emilia H

May 4, 2020

That was a fantastic course. thank you very much !!!

By Loredana R

Feb 5, 2018

Excellent content and valuable videos and interviews

By Lorena P

Jun 4, 2017

Excelente Curso y Formación. Altamente recomendable.

By Mireia P F

May 14, 2017

Excellent course to know more about fashion's world.

By Veronica P

Nov 14, 2020

Very interesting and well done course. I loved it !

By Francesca S

Jan 31, 2021

I truly loved this course and highly recommend it!

By Daniele V

May 22, 2020

Very interesting and useful!

So much professional!