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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,471 ratings
1,151 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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751 - 775 of 1,138 Reviews for Management of Fashion and Luxury Companies

By Chi

Jan 29, 2018

Good to have this course

By Jennifer T

Nov 27, 2015

A must for retail stars!

By Denisse M

Nov 27, 2020

un curso super completo

By xinyuan l

Aug 30, 2020

I learned a lot, thanks

By Bellazhuang

Oct 11, 2017


By Murat

Sep 10, 2020

Thank you to the team.

By kritka v

Jun 26, 2020

i learned it very well

By Riya M

May 13, 2020

great course v helpful

By 吴边

Oct 18, 2017

usefull and intersting

By maria i r

Jan 2, 2017

Simplemente excelente.

By Gabriela B

Jun 30, 2021

T​he best course ever

By Sofía V d l T A L

Nov 24, 2020

It is a great course!

By Giullia Z

May 13, 2020

Curso ótimo!! eu amei

By Mariana Z V

May 28, 2019

I learned so much!!!!

By Neha A D

Jan 14, 2019

It was a good course!

By Juliana P

Jul 9, 2017

Excellent course!!!!!

By Varshini M

Aug 25, 2020

Very nice course ...

By Anna M S

Mar 11, 2018

Grazie, molto utile.

By Flavia

Dec 24, 2020

Amazing! Thank you!

By Aatufa A

Aug 16, 2020

Very helpful for me

By M R

Apr 18, 2020

Très enrichissant !

By Severian L

Apr 12, 2020

It's so amazing! :)

By Hanh A L

Nov 23, 2015

useful course ever!

By Sara M

Sep 24, 2020

Interesting course

By Saad K A

Aug 10, 2020

Beyond amazing :')