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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,540 ratings
1,173 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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776 - 800 of 1,161 Reviews for Management of Fashion and Luxury Companies

By Juliana P

Jul 9, 2017

Excellent course!!!!!

By Varshini M

Aug 25, 2020

Very nice course ...

By Anna M S

Mar 11, 2018

Grazie, molto utile.

By Flavia

Dec 24, 2020

Amazing! Thank you!

By Aatufa A

Aug 16, 2020

Very helpful for me

By M R

Apr 18, 2020

Très enrichissant !

By Severian L

Apr 12, 2020

It's so amazing! :)

By Hanh A L

Nov 23, 2015

useful course ever!

By Sara M

Sep 24, 2020

Interesting course

By Saad K A

Aug 10, 2020

Beyond amazing :')

By aditri t

Jun 4, 2020

merely wonderful .

By Marta C

Apr 18, 2020

Excellent course!!

By 徐陈宠

Nov 3, 2019

excellent course !

By Ivy y p W

Jan 13, 2019

very useful course

By Gendreau S

Aug 19, 2017

Really good course

By Eirini S

Feb 27, 2017

Very Good Quality!

By Susana G M

Aug 3, 2020

Excellent content

By Michelle P

Jun 15, 2020

Love this course!

By Alessia o

Jun 8, 2020

Totally approved!

By Mariami P

Jun 6, 2020

Very informative

By Elisabetta L

Apr 24, 2020

Very interesting!

By Ornela T K

Jun 24, 2019

Excellent course!

By Iremise F

Jan 24, 2019

Very Enlightening

By Rami R

Jul 31, 2018

Luxury Experience

By Mariana l

Apr 2, 2018

i love the course