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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,259 ratings
1,102 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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801 - 825 of 1,087 Reviews for Management of Fashion and Luxury Companies

By Andrea S G

Sep 28, 2015

Muy bueno!!!

By Akshitha R M V

Jan 20, 2021

very useful

By 253 B T

Jan 4, 2021

Very useful

By Arwa K S

Dec 9, 2020

So helpful.

By Buitrago A I

Sep 14, 2020

excellent!!

By Karrie오설매 W

Aug 25, 2020

good course

By Priya d

Jul 20, 2020

good course

By Jeanne V

Jul 17, 2020

Great Mooc!

By Rafael V

Jun 18, 2020

really nice

By Madhubala

May 12, 2020

Just try it

By Arun K

Mar 23, 2020

Interesting

By Mohamed G K S

Oct 7, 2018

many thanks

By Janell C

Nov 13, 2017

很有意思,记得做笔记。

By Mauricio Z

Mar 26, 2017

REALLY GOOD

By stephanie c s

Jan 3, 2017

So good !!!

By Marina F

Apr 6, 2016

Excepcional

By CHIRAG

Oct 30, 2020

THANK YOU.

By Jimena S P

May 23, 2020

I LOVE IT!

By Glauco G S

May 14, 2020

EXCELENTE!

By Tatiana

Apr 24, 2020

Thank you!

By Wang Y

Mar 14, 2018

Excellent!

By AM

Sep 5, 2017

Excellent!

By Lorena D V

Sep 30, 2016

me encanto

By Anastasiya P

Sep 16, 2016

Fantastic!

By Diana M G L

Aug 19, 2015

Excellent!