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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

3,764 ratings
1,004 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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926 - 950 of 989 Reviews for Management of Fashion and Luxury Companies

By Cristina P

Jul 20, 2017

Clarity and vary interesting content!

By Walter M T

May 21, 2020

Very well prepared.

Clear exposition.

By Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

By Francesco I

Jun 05, 2020

great course very interesting .

By Stephen K

Aug 18, 2015

Excellent teaching and material

By Nada K

Apr 09, 2020

Well organised and very clean.

By Md. A

Aug 13, 2020

This course is really amazing

By Eitan P

May 08, 2020

Superb course! Teaches alot.

By Shraddha V

Sep 23, 2017

Amazing content and delivery

By Elodie L

Sep 05, 2015

Intéressant et bien illustré

By Alice A

Jul 29, 2020

Interesting and inspiring

By Rachel Y

Jun 29, 2020

This course is amazing.

By Poonam J

Jul 28, 2017

easy to understand!

By Serena W

Aug 17, 2016

Excellent content!

By 曾晶

Dec 25, 2015


By Laura P

Jun 21, 2017

Very interesting

By zaid d

Aug 17, 2015

Amazing course!

By 智涵 許

Jul 13, 2020


By Paula D

Apr 22, 2020

Muy buen curso

By Belen S

Dec 06, 2019

Aprendí mucho!


Mar 16, 2016


By Inna P

Nov 17, 2016


By Aparajita B

Mar 30, 2017


By zyna s

Oct 09, 2016


By Pool G

Jan 10, 2016