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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
3,874 ratings
1,033 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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951 - 975 of 1,018 Reviews for Management of Fashion and Luxury Companies

By Aneil L

Nov 10, 2019

The lecturers gave really relevant examples.

By Sahar S

Oct 7, 2019

Very useful course with detailed information

By Cristina P

Jul 20, 2017

Clarity and vary interesting content!

By Walter M T

May 21, 2020

Very well prepared.

Clear exposition.

By Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

By Francesco I

Jun 5, 2020

great course very interesting .

By Stephen K

Aug 18, 2015

Excellent teaching and material

By Nada K

Apr 9, 2020

Well organised and very clean.

By Md. A

Aug 12, 2020

This course is really amazing

By Eitan P

May 8, 2020

Superb course! Teaches alot.

By Shraddha V

Sep 23, 2017

Amazing content and delivery

By Elodie L

Sep 5, 2015

Intéressant et bien illustré

By Alice A

Jul 29, 2020

Interesting and inspiring

By YILIN Y

Jun 29, 2020

This course is amazing.

By Giulia

Nov 10, 2020

english was really bad

By Poonam J

Jul 28, 2017

easy to understand!

By Serena W

Aug 17, 2016

Excellent content!

By 曾晶

Dec 24, 2015

很完整的论述,对于建立基本框架有用

By Laura P

Jun 21, 2017

Very interesting

By zaid d

Aug 17, 2015

Amazing course!

By 智涵 許

Jul 13, 2020

YES I MADE IT1

By Paula D

Apr 22, 2020

Muy buen curso

By Belen S

Dec 6, 2019

Aprendí mucho!

By ANTONIO

Mar 16, 2016

interesting

By Inna P

Nov 17, 2016

Helpful!