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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,395 ratings
1,131 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1026 - 1050 of 1,116 Reviews for Management of Fashion and Luxury Companies

By Sara C

Jan 19, 2021

Really interesting topics. well developed and explained.

should be updated..

By Thea M

Nov 5, 2016

very informative course!! Coursera should have more fashion related courses

By Hoang K B

Sep 3, 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)

By Clara O

May 23, 2020

Really enjoyed the course. It contains good and professional content.

By Silvina G

Apr 11, 2021

Great course if you already have an insight in the Fashion industry.

By Jayati M

Apr 30, 2020

Informative course with great use of real life examples and reports!

By Paola G L

Aug 24, 2020

Great course for a first approach to fashion and luxury management.

By Santiago C

Jan 2, 2016

Excellent course, but the english of the professors can improve...

By Siham E

Feb 22, 2018

A great quick intro into the fabulous world of luxury fashion!

By Davide G C

Feb 17, 2016

Excellent contents, but relator's english is pretty bad. :-)

By Yamini S

Aug 26, 2015

Would have liked some more examples for the explanation.

By Motet D L P

Aug 5, 2020

great course. well explained and nice interviews around

By Mohammed K

Apr 10, 2020

Was great knowledge that have been beautifully amazing

By Riccardo G

Jul 13, 2017

Very informative.

English language not always the best.

By Wei F

Jul 5, 2020

nice to know some fashion knowledge at a basic level!

By Amanda F

Aug 15, 2015

Very interesting to find out about luxury brands.

By Hannelore T

May 19, 2020

Super interesting and good insight information!

By Alice V

Aug 4, 2020

Interesting course, dynamic and well organized

By Ludovica T

Jan 25, 2021

some data and topics are little bit outdated

By Aneil L

Nov 10, 2019

The lecturers gave really relevant examples.

By Sahar S

Oct 7, 2019

Very useful course with detailed information

By Martin A

Jan 28, 2021

Great in general, but needs updating.

By Cristina P

Jul 20, 2017

Clarity and vary interesting content!

By Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

By Francesco I

Jun 5, 2020

great course very interesting .