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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,659 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1051 - 1075 of 1,377 Reviews for Management of Fashion and Luxury Companies

By FengLing C

Feb 24, 2024

good

By منير ح

Sep 17, 2023

good

By Agustin L d m

Nov 11, 2022

good

By Qurban B

Jan 19, 2022

good

By KAVISHNA R

Nov 28, 2021

Good

By Allison J P A

Jun 30, 2021

cute

By 袁依婷

Feb 15, 2021

good

By Malavika .

Nov 21, 2020

Good

By MAHAISWARI M

Sep 26, 2020

good

By 19UBAA118

Aug 30, 2020

Nice

By JEETHA R

Aug 24, 2020

Good

By JEETHA R

Aug 23, 2020

Good

By Akshay N

Jul 10, 2020

GOOD

By Ho K Y

May 9, 2019

good

By NS

May 16, 2017

Exce

By Luiza d C C

Oct 24, 2022

.

By Ammar m

Apr 28, 2022

SS

By Aman K

Dec 2, 2021

hs

By MD. R A

Apr 18, 2019

5*

By Sandra L

Oct 22, 2015

:D

By SYED S S

Jul 15, 2023

.

By Maria P A R

Feb 3, 2022

.

By Kyrie

Aug 20, 2020

By Daiana D

Apr 25, 2020

I will give my opinion in Spanish first and then in English. Spanish: El curso realmente me gustó mucho! Lo único que realmente no me gustó fue que se supone que es un curso para realizarlo en cualquier parte del mundo, y no es así lamentablemente. Porque para hacerlo bien, hay que conocer absolutamente todo de europa a nivel cultural. Yo conocía las marcas por mis viajes y por verlas en redes sociales, pero realmente en muchas preguntas se me dificultaba la respuesta, no porque no supiera el contenido sino porque era algo más cultural que de conocimiento de estudios del curso. Estaría bueno que no piensen unicamente en que todo el mundo que realiza el curso sepa absolutamente la historia de cada marca europea o de EEUU poniendola como ejemplos en los test. Más alla de eso, el curso es muy didáctico y enriquecedor. Lo recomendaría, pero solamente a las personas que tengan un conocimiento previo de marcas e historia europea. Gracias. DAIANA DEMAIO @daidemaio - English: I really liked the course! The only thing I really didn't like was that it is supposed to be a course to take anywhere in the world, and unfortunately it is not. Because to do it well, you have to know absolutely everything about Europe on a cultural level. I knew the brands from my trips and from seeing them on social networks, but in many questions it was really difficult for me to answer, not because I did not know the content but because it was something more cultural than knowledge of course studies. It would be good if they did not think only that everyone who takes the course absolutely knows the history of each European or US brand, putting it as examples in the tests. Beyond that, the course is very educational and enriching. I would recommend it, but only to people who have a prior knowledge of European brands and history. Thank you. DAIANA DEMAIO @daidemaio

By yaya j

Mar 31, 2022

Overall this is an excellent course! Below I will list my opinions in details on this course.

Pro:

1. it is a well-designed course which overall covers many important and new concepts about Fashion and luxury management.

2.It provides rich course lectures (PPTs) and reading materials as well as quizzes for each chapter to help students refresh and memorize the learned concepts.

3. many case study materials and video clips for further understanding.

Particularly this course provided many cases/interviews from Europe and Italy companies, which are very valuable for American and Asian audiences/students.

Con.:

1.  Some links for reading materials are invalid. Please check them.

2.  Some reading materials are a little old and need update. For example, some articles were written in 2015 or 2016. Fashion develops very fast. Especially, fashion has experienced some important changes during the pandemic period. So the course materalis needs to update in time.

3.   Given that the professors are not English native speakers, some video scripts are not well-presented. However, at least the course sliders can be reorganized in layout and needs a word-proof by an English native speaker so that they are better to read and understand. That is a main reason why I did not give the course a 5 score but only 4 score.