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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

5,365 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1226 - 1250 of 1,312 Reviews for Management of Fashion and Luxury Companies

By Francesco I

Jun 5, 2020

great course very interesting .

By Steve K

Aug 18, 2015

Excellent teaching and material

By Nada K

Apr 9, 2020

Well organised and very clean.

By Md. A

Aug 13, 2020

This course is really amazing

By Eitan P

May 8, 2020

Superb course! Teaches alot.

By Shraddha V

Sep 23, 2017

Amazing content and delivery

By Elodie L

Sep 5, 2015

Intéressant et bien illustré

By Fiona S

Sep 5, 2021

may be actualized (in 2021)

By Alice A

Jul 29, 2020

Interesting and inspiring

By Yilin Y

Jun 29, 2020

This course is amazing.

By Giulia

Nov 10, 2020

english was really bad

By Meline I N

Nov 11, 2022

Very well organised

By Chiara B

Apr 19, 2022

Really interesting!

By Poonam J

Jul 28, 2017

easy to understand!

By Serena W

Aug 17, 2016

Excellent content!

By 曾晶

Dec 24, 2015


By Freyana K

Oct 17, 2022

a great course!

By Laura P

Jun 21, 2017

Very interesting

By Zaid N D

Aug 17, 2015

Amazing course!

By D H (

Jul 13, 2020


By Paula D

Apr 22, 2020

Muy buen curso

By Belen S

Dec 6, 2019

Aprendí mucho!

By M J

Feb 3, 2022


By Angel D M G

May 18, 2021

It is great!


Mar 16, 2016