Chevron Left
Back to Management of Fashion and Luxury Companies

Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,110 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Filter by:

126 - 150 of 1,270 Reviews for Management of Fashion and Luxury Companies

By Antonio d M

Jun 12, 2020

By Roza Z

Jun 7, 2020

By Daniel F F

Jun 18, 2019

By Charles D W

Apr 14, 2020

By Paris

Feb 17, 2019

By Mehak G

Sep 28, 2020

By Ilaria L

May 21, 2020

By Gainor W

Jan 26, 2018

By Ikan P

Nov 11, 2017

By Jordan A S

Aug 29, 2015

By Nicole E O C

Sep 24, 2021

By Giorgia G

May 5, 2020

By Mohammad S H

Oct 19, 2020

By Ana M R

Apr 30, 2018

By Assem Z

Dec 7, 2017

By Pierina A D C

Feb 25, 2020

By Jorge B

May 19, 2020

By Priyanshi S

Jun 29, 2020

By Chiara M D

Aug 23, 2017

By Andrea

Sep 11, 2016

By Barbara Z

Feb 25, 2021

By Eri G

Nov 7, 2019

By Aboud K

Oct 4, 2015

By Akina C C T

May 17, 2020

By Beatriz T

Oct 17, 2017