Chevron Left
Back to Management of Fashion and Luxury Companies

Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,293 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filter by:

176 - 200 of 1,291 Reviews for Management of Fashion and Luxury Companies

By Eduardo M

Apr 9, 2016

By VALERIA

Dec 14, 2019

By Cristal A G P

May 10, 2020

By Tiffany B

Jan 26, 2021

By Shubin Y

Aug 7, 2017

By María J J Á

Aug 29, 2020

By Tessa H H

Jul 18, 2021

By C. G A

Feb 24, 2017

By Prachi P

Mar 5, 2017

By Hamza N

May 31, 2020

By Shivali P

Aug 26, 2017

By Lydia P

Aug 12, 2019

By virender g

Jan 27, 2018

By Simone F

Feb 22, 2017

By Deborah T W

Nov 10, 2022

By Arianna V

Apr 23, 2020

By Kate M T

Apr 9, 2020

By Fernanda L

Feb 12, 2021

By Francesca M

Nov 29, 2020

By Gabriella A

Sep 27, 2020

By Amanda R

Jul 21, 2019

By Lisset S R T

Sep 16, 2017

By Giulianne S

Mar 16, 2022

By Sam T

May 16, 2019

By Vasyl R

Apr 13, 2018