Chevron Left
Back to Management of Fashion and Luxury Companies

Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,293 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Filter by:

426 - 450 of 1,291 Reviews for Management of Fashion and Luxury Companies

By Giselle W

May 17, 2020

By Anamika S

Feb 17, 2021

By Marco C

Dec 15, 2017

By Mahmad F J

Jan 2, 2021

By Beatriz d R L P

Aug 29, 2020

By el M ا

Apr 10, 2020

By Durbar D

Apr 11, 2018

By Sarah L

Sep 23, 2015

By Josefina D

Jun 21, 2022

By Dalila A

Oct 12, 2020

By Wendy l

Jun 26, 2021

By Elaine P

Oct 28, 2018

By haarith a

Feb 28, 2017

By elle f

Mar 9, 2021

By Alexandra O V

Apr 10, 2020

By Kerly L P C S

Feb 5, 2018

By Angel B

Apr 2, 2017

By Krasimira K

Jul 30, 2021

By Vijaykumar H

Jun 18, 2021

By Irem E O

Jun 15, 2018

By Sabino C

Jul 22, 2017

By Krishnamurthi R

Sep 8, 2015

By Gabriel L

Mar 30, 2020

By Elizaveta D

Jul 18, 2019