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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,023 ratings
1,059 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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451 - 475 of 1,045 Reviews for Management of Fashion and Luxury Companies

By Devayani

Nov 7, 2016

This is an excellent course which gave me an understanding for foreign markets.

By Dorogan I

Mar 29, 2020

The course is really good. Nice speakers, interesting information. Recommend !

By Carlos G C

Jul 7, 2019

Very enlightening! Interesting perspective about fashion and luxury industries

By Passant N N

Aug 3, 2017

The best course ever, thank you all for making this opportunity to studying it

By Laura S

May 23, 2020

Very detailed in different luxury business areas. Excellet! HIghly recommend!

By Erik F

May 6, 2020

Interesting course that gives a well structured view of the luxury management

By Yasmina H

May 20, 2020

Offered detailed insight into the management of fashion and luxury companies

By TAMARA

May 12, 2020

I learned a lot about luxury companies! thanks for this incredible course :)

By Ricardo B

May 8, 2020

This course was amazing, well explained, material on point and very helpful!

By Paola G

Jan 12, 2016

I loved this course, the content is good, has a lot of interviews and cases.

By DOMINIQUE B

Jan 5, 2021

The most complete and concrete course for understanding the luxury industry

By Jimmy D

Nov 8, 2020

Very useful insights with challenging questions in quiz, I highly recommend

By vishal s

Jul 8, 2020

Great Insights, Methodical teaching and covers the entire industry spectrum

By Mariyam v

Oct 9, 2020

i really liked the course and way of teaching learned too many new things

By ing. L M O

Sep 16, 2018

Excellent course from the top Italian university, the Bocconi University.

By Cheryl C

Dec 20, 2017

Thoroughly enjoyed the contents of this course and the learning material.

By Bhavna A

Jun 6, 2020

an excellent course that updates you about the industry. Thanks Coursera

By Wong C H

Apr 25, 2020

This course is worth to learn to increase my brand management knowledge.

By Maria B L d F M

Feb 16, 2020

Excellent course with an incredible pedagogical method. I wait for more!

By BySan M

Feb 10, 2016

Very well explained course... All about fashion and its business models.

By Sreelekshmi P

Dec 5, 2020

So much useful to gain knowledge, good teaching and easy to understand.

By Constanza d P D C

Oct 25, 2020

Very good course! Very informative and they give great material for it.

By Vanessa A S

Sep 21, 2020

Great and easy understanding of the Fashion Industry and its variables.

By Natalia G

May 2, 2019

I just love the way the professors teach and show you every concept! :)

By DIVYATA R

Nov 19, 2017

One of the best course so far. It makes sure that you learn everything.