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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

3,610 ratings
959 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews


Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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451 - 475 of 946 Reviews for Management of Fashion and Luxury Companies

By Gilberto M Z

May 03, 2020

Awesome course ! Very interactive and easy E learning platform!!!!!!

By Juan P C

Apr 25, 2020

I Love this course, It has excellent materials and resources. Thanks


Oct 27, 2016

quite systematic! helpful to learn the insights of fashion industry!

By Zaidi

Dec 05, 2015

I love the course the course material was good and very informative.

By Priscila G P

Jul 17, 2020

I recommend this course. This added a lot to my knowledge and work.

By Mariam A M a B

Nov 05, 2019

thanks easy to understand and share our simillar experiences with .

By yuying t

Jul 09, 2017

Rich pratical learning materials and structral lesson presentation.

By Gokul P

Jul 13, 2020

Well curated course and loved a lot from it. Enjoyed it thoroughly

By Mahek G

May 31, 2020

It is nice learning online, it was very informative and productive

By Ada D S

Jan 08, 2019

Thats great!! I am grateful to the teachings of this online course

By Гацун Д А

Mar 04, 2018

Thank you for such an amazing course. It was hard but we did it!

By Sam I

Jul 29, 2017

Great and useful course if you want to enter the fashion business.

By Prima U M A

Jul 26, 2020

I gain many insights from this course, I really enjoy the course!

By Nina G

May 28, 2020

Really educating, easy to follow and complete. 10/10 recommended.

By Cindi B

Aug 14, 2020

I love it and i really want the certificate and the next session

By Deborah

Jul 02, 2020

The course is very interesting and formative. I really enjoyed.

By Izabella

Jun 12, 2020

Great content! Wish they did another class or a specialization.

By Elena P

Jan 17, 2018

Very interesting and useful course! I am impressed and wait for

By Martin O

Dec 25, 2015

I am a beginner in fashion and I found this course very usefull


May 27, 2020

i have learn a lot from this great teachers, excellent course!

By Sergio E P A

May 13, 2020

i enjoyed this course ,the info is amazing, very useful for me

By Kanika t

Aug 28, 2020

the course was interesting and i learned a lot of new things.

By Monica S

May 19, 2020

Very interesting information. I totally recomend this course.

By Lucilla B

Apr 07, 2020

Simple approach to start getting familiar with a new industry

By Richy I L

Apr 27, 2019

It helps me to understand this industry in a very short time!