MA
4.0Reviewed Nov 24, 2016
I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!
Management of Fashion and Luxury Companies
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
Status: Digital Media Strategy
Status: Marketing Communications
Course10 hours
Featured reviews
BB
4.0Reviewed Jul 15, 2020
The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports
DN
4.0Reviewed Sep 11, 2022
Much of the info is now vastly outdated, but all in all, learned many new things and the breakdown of fashion and luxury businesses, communication, brand identity and different market segments.
WZ
5.0Reviewed Feb 4, 2016
very useful course, not only for Luxury industry. Many topics talked about are enlighted. After learning, I think I am more reasonable facing all fancy things and choose them more sophiscated.
EK
5.0Reviewed May 4, 2022
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
VD
4.0Reviewed Sep 18, 2024
While the course offered a lot of interesting information and mentioned many key concepts, It felt like the topics were not discussed in enough detail. I would rather split it in 2 separate courses.
SG
4.0Reviewed Jun 17, 2019
Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.
OH
4.0Reviewed Nov 29, 2019
The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports
NA
4.0Reviewed Jun 16, 2020
it has broadened my understanding of fashion and retail industry. It also provoked me to do a lot of online researches by giving me a lot of ways to find answers about fashion, style, and luxury.
CC
5.0Reviewed Nov 16, 2017
Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.
KM
4.0Reviewed Jun 8, 2020
I learned too much in this course ...unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ... anyway THANK YOU
PM
5.0Reviewed Mar 1, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.