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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,031 ratings
1,060 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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476 - 500 of 1,047 Reviews for Management of Fashion and Luxury Companies


Nov 19, 2017

One of the best course so far. It makes sure that you learn everything.

By Fedorovich A

Nov 2, 2015

Adore this course, wish it would be more courses connected with fashion

By Pareena P

Aug 2, 2020

This course gives a lot of knowledge about Fashion and Luxury Fashion.

By Clara M

Jul 5, 2020

Really well structured, interesting and worth dedicating your time to.

By Antonella M

Feb 12, 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

By Diana R

Mar 1, 2016

Please do more courses like this It explain a lot about this industry.


Sep 24, 2020

This course is best.. I learn many things about fashion brands luxury

By Tatum G K

Jun 30, 2018

Excelente curso de aproximación a los mercados de la moda y del lujo.

By Moustafa A M

Jun 27, 2018

It is so interesting , full of new ideas and organized well.good luck

By Paul W

Apr 9, 2018

Big Eye-opener. I really enjoyed this look into the fashion business.

By Saganjit k

Jul 5, 2017

Excellent course for people interested in fashion and Luxury industry

By Sumeet G

Sep 19, 2016

A great course for beginners who want to understand fashion industry.

By Juan G A M

Oct 25, 2015

Awesome course, great materials and good teachers. Thank you Bocconi.

By Gilberto M Z

May 3, 2020

Awesome course ! Very interactive and easy E learning platform!!!!!!

By Juan P L C

Apr 25, 2020

I Love this course, It has excellent materials and resources. Thanks


Oct 27, 2016

quite systematic! helpful to learn the insights of fashion industry!

By Zaidi

Dec 4, 2015

I love the course the course material was good and very informative.

By Priscila G P

Jul 17, 2020

I recommend this course. This added a lot to my knowledge and work.

By Mariam A M a B

Nov 4, 2019

thanks easy to understand and share our simillar experiences with .

By yuying t

Jul 9, 2017

Rich pratical learning materials and structral lesson presentation.

By Gokul P

Jul 13, 2020

Well curated course and loved a lot from it. Enjoyed it thoroughly

By Mahek G

May 31, 2020

It is nice learning online, it was very informative and productive

By Ada D S

Jan 8, 2019

Thats great!! I am grateful to the teachings of this online course

By Гацун Д А

Mar 4, 2018

Thank you for such an amazing course. It was hard but we did it!

By Sam I

Jul 29, 2017

Great and useful course if you want to enter the fashion business.