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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,595 ratings
1,180 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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551 - 575 of 1,168 Reviews for Management of Fashion and Luxury Companies

By Mariam A M a B

Nov 4, 2019

thanks easy to understand and share our simillar experiences with .

By yuying t

Jul 9, 2017

Rich pratical learning materials and structral lesson presentation.

By Gokul P

Jul 13, 2020

Well curated course and loved a lot from it. Enjoyed it thoroughly

By Mahek G

May 31, 2020

It is nice learning online, it was very informative and productive

By Ada D S

Jan 8, 2019

Thats great!! I am grateful to the teachings of this online course

By Гацун Д А

Mar 4, 2018

Thank you for such an amazing course. It was hard but we did it!

By Sam I

Jul 29, 2017

Great and useful course if you want to enter the fashion business.

By Prima U M A

Jul 26, 2020

I gain many insights from this course, I really enjoy the course!

By Nina G

May 27, 2020

Really educating, easy to follow and complete. 10/10 recommended.

By Anna O

Dec 10, 2020

Contents are amazing, really informative but also entertaining!!

By Cindi B

Aug 14, 2020

I love it and i really want the certificate and the next session

By María J A

Aug 13, 2021

Great content and very clear understanding of these industries!

By Deborah

Jul 2, 2020

The course is very interesting and formative. I really enjoyed.

By Izabella

Jun 12, 2020

Great content! Wish they did another class or a specialization.

By Martin O

Dec 25, 2015

I am a beginner in fashion and I found this course very usefull


May 26, 2020

i have learn a lot from this great teachers, excellent course!

By Sergio E P A

May 12, 2020

i enjoyed this course ,the info is amazing, very useful for me

By Kanika t

Aug 28, 2020

the course was interesting and i learned a lot of new things.

By Monica S

May 19, 2020

Very interesting information. I totally recomend this course.

By Lucilla B

Apr 7, 2020

Simple approach to start getting familiar with a new industry

By Richard L

Apr 27, 2019

It helps me to understand this industry in a very short time!

By Lorena M B A

Nov 12, 2016

Me gusto mucho y aprendí mucho sobre la industria de la moda.

By Mariana C

Jul 2, 2021

Me encantó, no pensé que fuera a disfrutar tanto este curso!


Apr 2, 2020

it was great experience for me! thank you for the knowledge.

By Ананьева А Г

May 11, 2019

Excellent course and professional and sofisticated teachers!