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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
2,861 ratings
754 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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551 - 575 of 744 Reviews for Management of Fashion and Luxury Companies

By Yves Z

Dec 13, 2015

great course

By Andrea S G

Sep 28, 2015

Muy bueno!!!

By Madhubala

May 12, 2020

Just try it

By Arun K

Mar 23, 2020

Interesting

By Mohamed G K S

Oct 07, 2018

many thanks

By Janell C

Nov 14, 2017

很有意思,记得做笔记。

By Mauricio Z

Mar 27, 2017

REALLY GOOD

By stephanie c s

Jan 04, 2017

So good !!!

By Marina F

Apr 06, 2016

Excepcional

By Jimena S P

May 24, 2020

I LOVE IT!

By Glauco G S

May 14, 2020

EXCELENTE!

By Tatiana

Apr 24, 2020

Thank you!

By Wang Y

Mar 14, 2018

Excellent!

By AM

Sep 06, 2017

Excellent!

By Lorena D V

Oct 01, 2016

me encanto

By Anastasiya P

Sep 16, 2016

Fantastic!

By Diana M G L

Aug 19, 2015

Excellent!

By Aastha D

Apr 07, 2020

excellent

By Carlos A

Jan 06, 2019

Excellent

By Denzil O D

Apr 23, 2017

GREAT....

By Joao B C R V

Oct 18, 2016

THE BEST!

By Ron Q

Oct 12, 2015

Wonderful

By Fernanda S

Sep 06, 2015

Excellent

By Charli A

Oct 15, 2019

Amazing!

By Sandeep S p

Aug 08, 2019

Lobed it