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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,540 ratings
1,173 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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651 - 675 of 1,163 Reviews for Management of Fashion and Luxury Companies

By Mehdi N

Apr 21, 2017

Great course with so many useful contents...

By Evita

Jun 8, 2016

great material content and overall structure

By Giovanni B d C

Nov 16, 2020

The course it's really focused and complete

By Floral b

Oct 15, 2020

Very usefull lesson. I highly recommend it!

By Princy. P

Oct 13, 2020

It's very easy to learn and make confidence

By Orsola P

Aug 24, 2020

This course is very useful and interesting!

By Arturo M Z

Jun 11, 2020

Very interesting and well elaborated course

By Nirbhay R

May 31, 2020

Very informative course. Highly recommended

By Nik D

Feb 17, 2019

Great course with very interesting content.

By Sebastian V

Jan 30, 2019

It was a really informative and fun course!

By leonardo t

May 28, 2017

Very stimulating, interesting and accurate.

By Kathryn B I

Oct 13, 2016

Wonderful Information, fun and interactive.

By Gianfranco M R

Jan 5, 2016

Good course and bhjfkfkhbuvutv7tvurvuvurvtv

By Pristavka E S

Oct 6, 2020

very interesting and important information


Aug 29, 2020

This course helps me to bulit my own brand

By Valentina P

Apr 24, 2020

Me enseñó muchísimo acerca de moda y lujo.

By Irina M

Feb 9, 2020

Very interesting and fascinating course!!!

By Elena P L

Sep 16, 2017

fantastic information, contents, syllabus.

By Ted T

Apr 29, 2017

The best fashion management course ever!!!

By Joel C

Feb 15, 2017

Interesting class and surprisingly useful!

By ilteriş k ç

Oct 10, 2020

I really enjoyed while i take this course

By Sarth S

Apr 10, 2016

this seems like a horizon changing topic.


Sep 26, 2020

Very intriguing,informative and helpful!

By marcela v

Jul 31, 2020


By priyanka n

May 26, 2020

Very informative and challenging course.