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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4,540 ratings
1,173 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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726 - 750 of 1,164 Reviews for Management of Fashion and Luxury Companies

By Полина Ш

Sep 25, 2016

Очень интересный и полный курс!

By Fabiana V C

Nov 20, 2015

Excellent course! I'm lovin it!

By J.Kikanke M Z

Oct 15, 2020

Simply fantastic! Thank you!!!

By Nur U

May 15, 2020

It was very beneficial course.

By Melissa R

Aug 15, 2018

great, i really learned a lot!

By Novica J

Jan 9, 2017

WOW. 10 stars for this course.

By Hussein M H

Sep 4, 2021

it is very nice and helpfully

By Jimena

Jun 24, 2021

Excelente curso, muy completo

By Palani R T

Dec 7, 2020

Interesting and useful course

By Daiana D F

Oct 15, 2020

well done and well cared for.

By Cyrine G

Jun 25, 2020

A very rich course. Thank you

By Christine C F

Oct 11, 2019

Very helpful and informative!

By Craig R

Aug 18, 2019

great course i learned a lot.

By Anissa A

Oct 15, 2017

The first week is yet awesome

By Alvaro H

Sep 14, 2015

Excellent course and material

By Olena

Aug 27, 2020

Very informative and useful!

By Roshelle M

Jul 9, 2020

Amazing learning experience!

By Mireia M H

Apr 12, 2020

Super interesting and useful

By Rahul B

Sep 2, 2019

Beautifully curated content.

By Luva S

Apr 4, 2018

Excellent course, I love it!

By Maria T

Nov 25, 2017

Very good course. Thank you.

By Jocelynmaaaoooo

Sep 22, 2017


By Sandrine P

Sep 13, 2015

Great course. Very complete.

By Aleix G M

Jan 11, 2021

Thanks!!! What a experience