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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,762 ratings
1,207 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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751 - 775 of 1,196 Reviews for Management of Fashion and Luxury Companies

By Craig R

Aug 18, 2019

great course i learned a lot.

By Anissa A

Oct 15, 2017

The first week is yet awesome

By Alvaro H

Sep 14, 2015

Excellent course and material

By Beril D

Jan 16, 2022

perfect course for beginners

By Olena

Aug 27, 2020

Very informative and useful!

By Roshelle M

Jul 9, 2020

Amazing learning experience!

By Mireia M H

Apr 12, 2020

Super interesting and useful

By Rahul B

Sep 2, 2019

Beautifully curated content.

By Luva S

Apr 4, 2018

Excellent course, I love it!

By Maria T

Nov 25, 2017

Very good course. Thank you.

By Jocelynmaaaoooo

Sep 22, 2017

THIS IS AN AMAZING COURSE!!!

By Sandrine P

Sep 13, 2015

Great course. Very complete.

By Aleix G M

Jan 11, 2021

Thanks!!! What a experience

By Khyati k

Jul 2, 2020

It was a amazing experience

By FEIPENG Z

Oct 11, 2016

An excellent experience!!!!

By Shcherbakov D S

May 27, 2018

Great, fundamental course!

By Federica P

Sep 18, 2016

loved every minute of it!!

By Mohammed D U R

Apr 26, 2020

what an insight, amazing!

By Swarnarupa S C

Sep 14, 2019

Informative and elaborate

By Julio E C

Jan 29, 2018

Great course and content.

By 虞艳萍

Nov 4, 2016

A very intersting lesson.

By Evgheni H

Nov 11, 2015

i am inspired to do more!

By Md R I

Jun 14, 2020

this is excellent course

By Fahmid H M (

Jun 10, 2020

Yes it was overall good.