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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,540 ratings
1,173 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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801 - 825 of 1,161 Reviews for Management of Fashion and Luxury Companies

By Kleopatra R

Oct 14, 2016

Best course ever!

By Eduardo A B R

Aug 9, 2016

Great course!! :D

By lin h

May 19, 2016

excellent quality

By Cristina L

Sep 4, 2021

Totally worth it

By Stefania V R

Feb 16, 2021

beautiful course

By Juan P B C

Nov 19, 2020

Very good course

By Nathaly O S

Oct 1, 2020

Excellent course

By Samantha B K

Jun 7, 2020

Very Informative

By Manav P

May 19, 2020

excellent course

By sylvia d

Apr 9, 2020

Very Insightful.

By MagicTang

Mar 8, 2020

Excellent course

By Ajit S

Feb 24, 2020

Great Learning !

By Ravi S

Jun 10, 2018

EXCELLENT COURSE

By Devautour

Apr 29, 2018

Merci beaucoup !

By Alejandra E E

Apr 20, 2017

Excellent course

By Mariana G

Dec 7, 2015

It was excellent

By Seguy M W

Nov 3, 2020

Very useful !!!

By Heather M

Sep 23, 2020

Very Insightful

By Hamza A E

Apr 16, 2020

Perfect course.

By 宜廷蔡

Dec 10, 2019

Very usefull!!!

By Subhajit M

Jan 5, 2019

Very insightful

By carlos e c

Aug 24, 2018

You'll love it!

By Roberta L

Jun 27, 2017

amazing course!

By Alex P M

Feb 2, 2017

Excelente curso

By Agnieszka K

May 26, 2021

T​hank You!!!!