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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
4,574 ratings
1,178 reviews

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM
Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK
Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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826 - 850 of 1,167 Reviews for Management of Fashion and Luxury Companies

By carlos e c

Aug 24, 2018

You'll love it!

By Roberta L

Jun 27, 2017

amazing course!

By Alex P M

Feb 2, 2017

Excelente curso

By Agnieszka K

May 26, 2021

T​hank You!!!!

By Chenjun Z

Aug 9, 2020

非常棒的一门课,学到了很多!

By Ifunanya o

Oct 15, 2016

very educative

By MARIA V

Mar 16, 2021

Great Course!

By Tobias R

Mar 31, 2020

good overview

By Maria F

Mar 2, 2019

Great course!

By Matteo D M

Oct 14, 2018

Great course!

By Eva V

Nov 3, 2017

Great course!

By Marco A C G

Oct 22, 2017

Excellent!!!!

By Xinru Y

Jul 28, 2017

learns a lot!

By Mobin S

Jul 12, 2017

Insightful ..

By Amanda S

May 22, 2017

Great course!

By Livia M

Apr 18, 2017

Great course.

By Joanna M

Nov 7, 2016

great course!

By Solangel G

Oct 17, 2016

Great course!

By Andrea

Oct 31, 2015

Excelente!!!!

By Evgeny B

Oct 13, 2015

Great course!

By Wit W

Jun 20, 2021

O​MG so posh

By Zeynep A

Feb 27, 2021

Educational!

By Ludovica N

Oct 22, 2020

amazing !!!!

By Inês C R D F

May 25, 2020

Great course