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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,659 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1026 - 1050 of 1,377 Reviews for Management of Fashion and Luxury Companies

By Rafael E

Jun 16, 2020

Perfect!

By Carlos A

Oct 15, 2019

Amazing!

By Sandeep S

Aug 8, 2019

Lobed it

By Vítor C

Apr 7, 2019

Awesome!

By Antoine C

Jun 6, 2022

很棒,获益良多

By Francesca P

Feb 20, 2021

amazing

By Camila

May 30, 2020

Awesome

By Deleted A

Sep 4, 2017

Amazing

By Alba L B C

Sep 4, 2015

Amazing

By Thais C

Sep 10, 2021

top !

By SIJO T

Oct 13, 2020

👍👍👍

By Tomaz S

Aug 11, 2017

great!

By Marco T

Apr 30, 2017

nice !

By Alexandra F

Sep 18, 2016

great!

By andreabarraganlarco

Feb 22, 2016

Great!

By 9494mo (

Jun 1, 2023

Great

By Vik C

Feb 17, 2023

great

By Natalia K

Jan 24, 2022

GREAT

By saba a

Dec 28, 2021

good

By Mislande R

Oct 20, 2021

C'est

By Riyad A

Oct 10, 2020

GREAT

By Roy A

Jul 21, 2020

Good!

By 186 N C

May 23, 2020

Great

By Chenyi Z

Jul 2, 2017

good!

By AmirSadegh R

Apr 19, 2016

Best!