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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,659 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1201 - 1225 of 1,377 Reviews for Management of Fashion and Luxury Companies

By Arnaud G

Jun 13, 2023

Very good overview of the Luxury/Fashion industries and business models!

Would worth an update though as it's 10 years old.

By Guillermo V

Dec 1, 2022

I did not provide all the PDFS. It necessary to fully access information and acquire knowledge when being a graded course.

By Sebastian R

Nov 2, 2015

The content is very organize and clear. I have gone through 3 weeks and it is a great introduction to the world of luxury.

By Lien N L

Mar 5, 2016

great course on Fashion and Luxury that helping putting the right words on thr tight concepts and clarify Business Models

By Alexandra S F

May 20, 2021

It was a great course - of course, it is a little out of date, But the fundamentals are important and relevant to today.

By Valentina R

Nov 14, 2020

Fantastic course to have a panoramic view about management of fashion and luxury companies. Cases studies was great

By Paula X G A

Jul 21, 2020

The Audio issue is a had issue do to strong italian accent of one of the teachers so had to watch it with subtitles

By noelia c

Sep 17, 2023

Very complete course for those who want to learn about the fashion industry and business. I really recommend it !

By Matheus M d S

May 12, 2021

Very interesting content, but it is getting old in some aspects. I believe that some updates would be awesome!

By Flavia

Apr 22, 2021

I like this course. Some documents are old, for example Nike and ferragamo 2013. And some links don,t work.

By Eduardo R

Apr 25, 2020

A very complete program with the most important information about the Fashion and Luxury brands on the market.

By Sumer B H

Sep 30, 2020

More examples can be given. Case studies mainly focused on Brand heritage. It could be more related to topics

By Victoria

Apr 10, 2020

Curso muy interesante y enriquicedor. Varios materiales y entrevistas, explicaciones sencillas y completas.

By Davide G

Mar 3, 2016

I found this course really interesting and i got a lot of information that i will use in my daily work!

By SATISH K

Apr 24, 2023

really helpful and knowledgeable insights about fashion and luxury brand business models and strategy.

By Chutintorn P

Jul 20, 2022

Good slice and sum-up of knowledge, but this is 2022, i would like you to update about all of these.

By Emre U Ç

Jun 20, 2020

There could be more case studies to learn better. But it is a great course to learn fashion industry

By Bhuvan T

Mar 29, 2016

Great entry level course for anyone wanting to learn about how fashion and luxury companies operate.

By Joao P G C

Nov 8, 2022

To be perfect the course need to be updated - many of the information is from almost 10 years ago.

By evan p g

Aug 10, 2020

Thankyou for this course, it gave me a lot of insight and new information towards fashion industry

By Carolina S

Jun 7, 2020

Excellent course for anyone who wants to learn more about the business side of fashion and luxury.

By Camila G

May 14, 2020

The couse is really nice,but they should update it because the reports change a lot after 7 years.

By OLIMPIA N

May 13, 2020

REALLY INTERESTING, BUT IT NEEDS TO BE UPDATED EVERY YEAR DUE TO THE FAST CHANGE OF LUXURY SECTOR

By Sara F

Apr 20, 2020

Thank you for this course it helped me to learn about different point of view fashion as business

By Riho K

Apr 25, 2022

Great contents to learn fashion luxury management but information(license) is a little bit old.