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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,672 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1326 - 1350 of 1,380 Reviews for Management of Fashion and Luxury Companies

By Nathalia R A

Feb 27, 2024

The proffesors during the course doesn't have security, management the topic, the languague its too basic and no wasn't adapted to the fashion vocabulary, my feedback about the director of the course is taken references from other curses in fashion and luxury as the case of LVMH GROUP to better the content and the interviews during the course

By Bea R

Jun 4, 2017

While the reputation of Bocconi and the content of the course are good, professor/s command of the English language along with all the misspellings in the transcripts are unacceptable. Being bilingual (Spanish/English) makes it a little bit easier to guess what they are saying, specially when they translate the grammar from Italian. Thanks.

By Ramon A

Nov 2, 2015

Hay temas confusos. P.e. los modelos de Digital Competition. A veces el contenido es poco claro y reiterativo. Los cursos de Coursera de escuelas de negocio de EEUU tienen contenidos mejor estructurados y mas concisos. Hay preguntas relativas a marcas / compañías que son imposibles de contestar si no conoces a dichas marcas.

By Jelena D

Dec 27, 2015

The content of the course is very interesting, and I plan to go go through with it. A huge downside is that it is very difficult to follow the course because of the professors' strong accent and, at times, incorrect pronunciation. It is distracting. Also, it would be good to have weekly assignments, to stay on track.

By Dominique G

Jul 14, 2020

Good overall course material. A little too much reliance on video talking heads. Might be helped by breaking up content with slides or reading material. Also tests have confusing language and the answers do not necessarily match what has been explicitly stated in the learning modules.

By MAYKON D S E S

Dec 4, 2016

This course has a very nice content. The difficult thing is to follow the classes with a very difficult language spoken by the teacher. Her English is not so good, although she has a good know-how about the subject but the classes are completely boring and apathetic. What a shame!

By LEONFORTE

May 12, 2022

interesting online course to expand your basic skills in Fashion and Luxury businesses, however the course content defintely needs a complete update. all the videos were registered in 2013 or 2014. .. Fashion business has changed over the last decade !

By Maria B

Sep 29, 2021

The course was interesting, but outdated. Most of materials was made in 2014 year. So all information about brands and their communication channels, and also about business models is not relevant in 2021. But is good for receiving general knowledge.

By Madhulika J

Jun 2, 2020

The content of the course is extremely dated and one of the lecturers has a thick accent. I would request the authorities to update the course as the structure is great. The final certificate does not mention the duration of the course as well.

By Hayley W

Mar 5, 2022

This was a great course for finding out more about the fashion industry and the business models behind luxury brands however, on completion of the course i cant even view my certificate, it costs £36 to have it which was a bit dissapointing !!

By Zeinabou N B

Jul 22, 2020

The course was not very global. It was focused mostly on Italy and France and it contained some offensive material. e.g a comment about Africa in one of the interviews and a comment about beautiful models being skinny. But overall it was good.

By Helena

May 22, 2020

It is ok for some basic knowledge of the industry but the extra materials are the same as the videos and the case studies are not updated. Also the strong accent of the professor doesn't make it easy to understand and follow the lessons.

By Dave L

Sep 1, 2023

Decent overview of the luxury and fashion markets. However, there were a number of mistakes in the exams that made them difficult to pass. Also, the content is mostly from around 2016 so the whole course could use a bit of a refresh.

By Lin Y

Jul 14, 2018

While this course is very interesting, its contents are fairly fundamental and the tests are easy to pass. I suggest the content creators to further enrich the course with more in-depth knowledge and complexity. Thank you!

By Anna K

May 17, 2020

need update and more practical information

a lot of good theoretical information but not really was interesting to me because learned in the univeristy (but might be good for those who did not learned fashion marketing)

By JessF

Dec 6, 2021

The content of the course was very interesting and informative, however a lot of the industry examples and case studies were too dated and no longer relevant in the current fashion industry climate.

By Luis R N

Apr 10, 2018

Quite useful, but it would be great it would be updated with new content, since the market has evolved so much since the year of this program. Although I must say the content was good enough.

By Daria T N

Apr 13, 2022

The factual information is great; however, there is data that is very old. It would be much better if you update the suitable content with the most up-to-date one.

By Estelle C

Jul 5, 2022

Not up to date (2018) and the pace was quite slow. Some concepts weren't fully explained and they were overall general analyses of topics.

By Ruta J

Dec 20, 2021

Quite outdated and covers the topics very much on the surface level. Might be good for someone who doesn't know anything about fashion.

By Shruti b n

May 3, 2020

The session was amazing

Was expecting more video but through all this video I learned many things about fashion luxury companies etc.

By Selina M

Nov 11, 2020

A number of the links do not work and the course was recorded a couple of years ago so not as current as it could be.

By Noemie F

Jun 21, 2020

Very interesting format and content.

could use some updates, most examples are from 2013-2014. otherwise great !!

By Jorge P

Jan 13, 2017

It gives a good idea about this market, although some of the ideas could be more systemized and clear

By Silvia

Jun 30, 2020

Interesting course but not up to date, it's a shame many cases of studies are not relevant today