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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,647 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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376 - 400 of 1,009 Reviews for Market Research and Consumer Behavior

By Prajakta K

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Sep 1, 2020

Easy and informative course

By Sathya N

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Aug 5, 2020

It was a informative course

By Auadhati D

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May 16, 2020

wonderful learning platform

By Laura M P

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Feb 18, 2018

Great course for beginners!

By Nwogu S C

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Oct 21, 2022

This course is so detailed

By DIVISHA A

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Apr 10, 2022

Great course for begineers

By Vishal G

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Dec 19, 2021

Great Learning Experience.

By RIMUI W N

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Nov 15, 2021

Really enjoyed the course.

By ANWESHA M

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Sep 18, 2021

Its very benefitial to me.

By Iqra A

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Sep 27, 2020

its so amazing and helpful

By SHUBHAM M

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Jun 4, 2020

An amazing course to learn

By Moutaz E W

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May 28, 2017

this course helps me allot

By ibrahim k

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Nov 19, 2020

Very Helpful,, Thanks All

By Md S R S

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Nov 18, 2020

Related to my own subject

By Dipti B

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Jul 20, 2020

Great learning experience

By Rishabh J

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Apr 28, 2020

Informative and practical

By Samuel A A

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Aug 15, 2021

Clear and useful content

By pooja c

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Oct 27, 2020

comprehensive literature

By Debapriya R

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Sep 20, 2020

THIS COURSE IS WONDERFUL

By Pavan K

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Aug 29, 2020

Very helpful for student

By DIAS S P 2

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Jul 24, 2020

Impactful and insightful

By Jangkholun H

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Jun 8, 2020

Excel in research market

By LALBELTHANG L

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Jun 8, 2020

Excel in research market

By Omar F T

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May 22, 2020

This is a useful course.

By Arunabh U

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Apr 15, 2020

The teacher was amazing!