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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,645 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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851 - 875 of 1,009 Reviews for Market Research and Consumer Behavior

By kuldeep s

Oct 2, 2016

Not up-to the expectation. Course content was not of that much strength. Other parameter were pretty well and test question of week 3 were good.

By Manizaay G

May 24, 2021

Hi, my name is Manizaay Gala. I completed the course and passed all 4 graded quiz's, still haven't received my certificate for the same.

By Panagiotis N

Oct 3, 2016

Quite interesting course, I would prefer more practical examples. Week 4 could have been split in more sections. Was difficult to follow.

By Kim C

Jul 3, 2022

Material was relevant but the course isn't very engaging and poorly delivered - ie: grammar errors in course material, errors on quizes.

By Eren Y

Jul 1, 2020

Very technical and theroical class but it can give an overall understanding of "how it works?" for those who are outside of this field.

By Jamie G B

Mar 22, 2024

There is no link to the materials to be reviewed if I get items wrong in quizzes. The practice questions aren't too helpful either.

By Rachel

Mar 31, 2021

I found a lack of examples and typos in the displayed text as well as in the subtitles. I found some of the information confusing.

By Abhishek S

Aug 15, 2019

Vague in explanations, more clarity can be achieved by providing real world examples of the concepts rather than briefly stating it

By Supriya S

May 6, 2021

The teaching was not very helpful, their should have been more examples to understand the numerical part of the course. Thank you.

By mai m

May 19, 2020

I'm very interested in this course and I recommend it to others who at the beginning level. (it's very elementary and very easy)

By Andrew B

Sep 1, 2023

A lot of content missing in order to answer the quiz questions effectively. Tried to cram too much information in short videos.

By Bernat R

Nov 28, 2017

Very theoric but useful. I might like more guidance on how to apply the knowledge and perhaps more examples within the videos

By Subham D

Apr 20, 2020

This course is very basic and doesn't provide you complete understanding to actually practice market research in the field.

By Will K

Jan 3, 2021

The course is overall very theoretical. It will be better to provide more examples and case studies. There are no slides.

By Zijie Z

Jan 31, 2022

Good info but too basic and academic. The later part of the course lacks of examples to better understand the theories.

By Uddhav D K

Apr 18, 2020

Average course. Many times it happens that the questions asked in the quizzes are not covered in the teaching videos.

By Ramy e

Sep 21, 2020

Thanks for this course.

from my point of view it just head lines and need to be more specified with more activity.

By Renzo V A

May 26, 2020

I think this is a good course, but I felt that it has too much theoretical information without real examples.

By Monojit D

Oct 26, 2019

The course is well explained however it could have been better if more visual aids are added in explanation.

By Prabhav M

Jun 9, 2020

Not worthy of putting time & effort, poor examples, limited thinking of examples, not well structured.

By Dhiraj B

Jun 22, 2020

not really something out of the box,repetative information was told but a good course for beginners

By RAGHAVI K

Apr 21, 2020

videos are partly completed....it would be better if the information is more with numrous examples

By Rajneesh A

Jul 11, 2017

There should be more live examples for this. It had all the big terms but no explanantion for them

By Deleted A

Oct 22, 2020

A lot of good information but very fast-paced and sometimes not explained in real-life examples.

By Archish A

May 26, 2020

Though the course covered quite a few topics, the in-depth coverage of topics could be improved.