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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4,511 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews


Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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201 - 225 of 973 Reviews for Market Research and Consumer Behavior

By Rohail k

May 9, 2019

This course was really informative and a good source for learning

By Radhika B

Oct 27, 2018

Wonderful course, All important information is covered. Thank you

By Poojan S

Aug 10, 2020

im Poojan shah

we really enjoyed this course and it was helpful

By Hitesh S

Jul 11, 2020

Wonderful Learning Experience. Best course for learning basics

By Sonika

Mar 3, 2020

The teaching method is great. Easy to understand the concepts!

By Sanjay N

Aug 25, 2019

Amazing course with simple language for understanding. Cheers!

By Sarwat U

Dec 22, 2021

This course is best for develop the consumer behavior skills.

By Myra T

Jun 15, 2020

If more pictures or real-word examples to describe is better.

By Arzu I

Apr 17, 2018

Thank you very much. I've learned so much useful information.

By Ali R

Oct 3, 2017

Course was beautifully constructed and delivered even better.


Nov 16, 2016

I'm so great i take this so interesting. Thank you very much.

By Gerardo O T

Dec 1, 2020

gracias por este curso son muy buenos he aprendido demasiado

By Victor H G

Jul 11, 2020

Perfect for those looking for info and practice on marketing


May 17, 2020

Shameek sir explained it in short and precise way, Loved it.

By Shubham S Y

Jun 2, 2020

good course to learning to basic skill in general knowledge

By Kartikey D

Oct 23, 2016

Amazing But we really want some explanations in 3rd chapter

By Ashwin N

Jun 28, 2021

Loved the course and it was very enjoyable and interesting

By Ashraf A

Dec 30, 2020

Excellent Course to learn about basics of Market Research.

By Divyansh G

Apr 27, 2020

excellent experience and useful learning

thank you Coursera

By Daniel H

Feb 29, 2020

Good refresher for both marketing strategy and statistics.


Jun 25, 2020

Very good experience and learned many things

I am thankful

By krishnaraj

Jun 24, 2020

it is well designed course and highly informative. thanks

By Edwin A E G

Mar 18, 2020

I like me this course, because i can develop my habilites

By Arijit S

Aug 23, 2021

one of the best course for marketing & consumer behavior

By Adelia R

Nov 20, 2020

Is so detailed. love very much understand marking now !!