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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

4.7
stars
932 ratings
236 reviews

About the Course

Our new digital world is dramatically changing the way in which products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores. Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the analog world has been largely ignored. This course examines this issue by asking how the Digital Revolution has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and to participate as a member of a rich learning community. You will be able to: - Understand the key differences between the analog and the digital - Examine four ways in which the analog world has been affected by the digital revolution: domination, resistance, synergy, and transformation - Explore the implications of the analog world for both marketers and consumers This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS
Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK
Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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226 - 231 of 231 Reviews for Marketing in an Analog World

By Michael T

Apr 10, 2018

Had a very difficult time receiving reviews to advance to the capstone class.

By Tanusree B

Oct 16, 2020

Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.

By Cecil W

Mar 18, 2020

Coursera is a terrible platform. Had to chat with tech support three times during the specialization. They are complete idiots.

By Mark J

Jul 24, 2020

Aric is the worst. All of his classes are a waste of time and super annoying. I don't need to see you eat a candy bar.

By MOHAMED F S

Aug 11, 2020

some assignments are not opening

By Tariel T

Jul 11, 2020

useless