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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

935 ratings
237 reviews

About the Course

Our new digital world is dramatically changing the way in which products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores. Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the analog world has been largely ignored. This course examines this issue by asking how the Digital Revolution has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and to participate as a member of a rich learning community. You will be able to: - Understand the key differences between the analog and the digital - Examine four ways in which the analog world has been affected by the digital revolution: domination, resistance, synergy, and transformation - Explore the implications of the analog world for both marketers and consumers This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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126 - 150 of 232 Reviews for Marketing in an Analog World

By Anantharam S

Feb 27, 2020

Amazing course on marketing insights for analog world!

By Kenrick H

Nov 11, 2017

This course was awesome. Very fun with key insights.

By Anton E H

Jun 16, 2021

Great course overall, fun and educative experience

By Adnan k

Sep 11, 2020

A unique course with a focus on skills development

By Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!

By Stanley J S I

Nov 4, 2020

Very interesting content and a great instructor!


Jul 3, 2018

The course was very practical in it's approach.

By Andrejs V

Nov 7, 2017

Great topic covered, the course is up to date.

By ayman m f e

Dec 18, 2018


By Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

By Nikhil G S

Nov 6, 2020

exceptionally excellent lecturer and course

By Cesar S

Sep 8, 2020

Excellent professor and excellent examples.

By Hassan S

Apr 17, 2018

An exceptional course, very very practical.

By Neha s

Jul 24, 2020

This is a very excellent learning course

By Pragyan

Jul 16, 2020

excellent experience withj this course.


Apr 6, 2020

excellent, very good quality in matter

By Md I I C

Aug 12, 2020

Excellent and very Innovative Course.

By Julia A

May 18, 2020

Very interesting course! Recommended!

By Favian R

Sep 7, 2020

A really great teacher and dynamics

By Vallabhaneni S

May 29, 2020

Course is good know about marketing

By Lim K B J

Mar 29, 2020

Very good analog marketing course.

By Wendy J

Oct 23, 2019

Amazing Course! Great knowledge!

By Farhad S R

May 7, 2018

The best course of this package.

By Keki K

Nov 11, 2017

Thanks for the wonderful insight

By Ajay K S

Dec 10, 2020

Nice course, lot of information