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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

862 ratings
219 reviews

About the Course

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Top reviews

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

Jan 30, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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151 - 175 of 215 Reviews for Marketing in an Analog World

By Carlos M

Nov 10, 2019

the professor is great!

By Javier V

Jun 11, 2018

Excellent, eye opening

By Abrar A

Sep 10, 2020

A very unique course

By Alexander K

Nov 9, 2020

Very useful course!

By Igor P

Nov 4, 2020

Great experience !


Oct 22, 2019

Loving this class.

By Antony J L

Dec 14, 2018

Excellent course!!

By Emeka J E

Nov 4, 2020

Great experience.

By charmi d

Oct 25, 2020


By Ailyn A A

Oct 25, 2020

Excellent Course.

By Podshivalova I

Oct 11, 2020

Very interesting!


Aug 9, 2020

Excellent Course.

By Dejan C

Nov 3, 2019

Excellent course!

By Abhishek C

Jul 4, 2018


By tiago t

Feb 7, 2018

Aric is the best!

By Jad D

Jan 7, 2021

enjoyed learning


Jan 7, 2021

Great professor!

By Ishrat N

Oct 25, 2020

Excellent Course


Jun 18, 2020

Analytical Tools

By Seif E T A

Feb 25, 2018

Simply Excellent

By Mohit A

Sep 24, 2020

Great learning!

By Malika P

Apr 8, 2020

Amazing course!

By Jaime C B

Aug 20, 2020

Great Course!

By Ajeet M

May 16, 2020

Great course!

By Aber H

Nov 13, 2020

great course