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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

935 ratings
237 reviews

About the Course

Our new digital world is dramatically changing the way in which products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores. Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the analog world has been largely ignored. This course examines this issue by asking how the Digital Revolution has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and to participate as a member of a rich learning community. You will be able to: - Understand the key differences between the analog and the digital - Examine four ways in which the analog world has been affected by the digital revolution: domination, resistance, synergy, and transformation - Explore the implications of the analog world for both marketers and consumers This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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151 - 175 of 232 Reviews for Marketing in an Analog World

By Otis Y Y

Jun 23, 2020

Learning a lot of new knowledg

By Jennifer H

Nov 7, 2019

Excellent Course learned a lot

By Jhavyen D T

Jan 25, 2021

Great course, I learnt a lot.

By shobith R

Jan 15, 2021

excellent and very help full

By Latoya D G

Aug 19, 2020

Absolutely love this course!

By Pranshu G

May 16, 2020

that was a great experience

By Amir M M L

Jan 29, 2020

Great Course & Information

By Mahaluckshmi K

Oct 28, 2020

course content is awesome

By Vincent O

Aug 4, 2019

Good course. Learn a lot

By Sidharth M

Oct 25, 2018

Really nice experience !

By Carlos M

Nov 10, 2019

the professor is great!

By Javier V

Jun 11, 2018

Excellent, eye opening

By Hamza A

Apr 20, 2021

One word......Amazing

By Abrar A

Sep 10, 2020

A very unique course

By Alexander K

Nov 9, 2020

Very useful course!

By Igor P

Nov 4, 2020

Great experience !


Oct 22, 2019

Loving this class.

By Antony J L

Dec 14, 2018

Excellent course!!

By Emeka J E

Nov 4, 2020

Great experience.

By charmi d

Oct 25, 2020


By Ailyn A A

Oct 25, 2020

Excellent Course.

By Podshivalova I

Oct 11, 2020

Very interesting!


Aug 9, 2020

Excellent Course.

By Dejan C

Nov 3, 2019

Excellent course!

By Abhishek C

Jul 4, 2018