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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

932 ratings
236 reviews

About the Course

Our new digital world is dramatically changing the way in which products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores. Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the analog world has been largely ignored. This course examines this issue by asking how the Digital Revolution has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and to participate as a member of a rich learning community. You will be able to: - Understand the key differences between the analog and the digital - Examine four ways in which the analog world has been affected by the digital revolution: domination, resistance, synergy, and transformation - Explore the implications of the analog world for both marketers and consumers This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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176 - 200 of 231 Reviews for Marketing in an Analog World

By Joel D B C

Feb 16, 2021

excellent course

By Jad D

Jan 7, 2021

enjoyed learning


Jan 7, 2021

Great professor!

By Ishrat N

Oct 25, 2020

Excellent Course


Jun 18, 2020

Analytical Tools

By Seif E T A

Feb 25, 2018

Simply Excellent

By Mohit A

Sep 24, 2020

Great learning!

By Malika P

Apr 8, 2020

Amazing course!

By Jaime C B

Aug 20, 2020

Great Course!

By Ajeet M

May 16, 2020

Great course!

By Eduardo .

Apr 12, 2021

Great Course

By Aber H

Nov 13, 2020

great course


Aug 26, 2020

nice course.

By Murtuza Z H K

Jul 31, 2018

Great course

By Sarunya W

Jul 5, 2018

Great course

By Vibol M

Feb 16, 2018

very usefule


Nov 6, 2017

Great Course

By Minghao G

Apr 6, 2020

great class

By Jonathan E U V

Nov 29, 2019


By Sandra l c c

Apr 28, 2021


By Samantha L M

Nov 4, 2020


By Shubham D

Jan 22, 2020


By Marija G

May 24, 2021


By Gaurav B

Dec 16, 2019


By Nitesh N

Oct 4, 2020