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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,691 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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301 - 325 of 1,127 Reviews for Digital Marketing Analytics in Theory

By vijay b

Apr 24, 2017

I liked the class learned a ton of things and they had us read some very interesting articles.

By Saubhagya C

Apr 4, 2020

I am learning a lot about marketing analytics. An excellent course. I am enjoying it so much.

By Mark P

Oct 10, 2016

Great intro into Market Analytics, though more basic if you have experience in this industry.

By Roberto B

Sep 18, 2015

Interesting content and very well designed course. Instructor is good at explaining concepts.

By Julie D

Feb 13, 2023

This was a really useful overview of digital marketing analytics and it was nicely presented

By kirlos g

Sep 11, 2020

great course

it gave me more than a certificate really it gave me big information about data

By 粟汉国

Nov 8, 2016

For a rookie,it's will be better if there are some demo videos of the specific analysis web.

By Aarooshi K

Apr 8, 2018

Great course- gives a basic understanding of the major concepts, the readings are good too.

By Vibol M

Dec 17, 2017

It very useful to make me more understand out the new concept and theory for data analysis.

By Claudio L

Aug 1, 2017

Excellent course and Kevin great professor, very useful for emerging companies in Latam.

By Jamie M

May 2, 2017

This class is informative and engaging, without being too "in the weeds." Highly recommend!

By Predrag T

Aug 9, 2020

Excellent frameworks for data analysis and how to recognize good or bad data for analysts.

By Piyush R B

Jul 8, 2020

Perfectly designed course from everyone's point of view either it is a beginner or expert.

By Obi-Nwaigwe K K

May 18, 2020

This was my first ever online course and I'd have to say I totally enjoyed the experience.

By Angelica L L

Apr 26, 2020

Thank you for the shared knowledge and I have enjoyed this course! Keep up the great work!

By Chloe c

Feb 26, 2020

very helpful fundamental concepts even for current marketer's daily task! really enjoy it.

By Gagan K

Jul 3, 2020

Very Good Professor. Excellent delivery. Good reading notes provided with great examples.

By Teresa B

Oct 12, 2017

Fantastic course, I love the free schedule and how digestable the bits of information are

By Gustavo P

Jul 22, 2021

Very acertive information in a broad context, from begining of data analysisto nowadays

By Kristen S

Mar 13, 2016

Really informative and ideal for marketing professionals. A great opportunity to learn!!

By Waiyawuth E

Sep 20, 2021

This course provides such a nice framework for marketing enthusiasts and practictioners


Mar 24, 2021

This is a quite informative and well composed course. The lectures are quite impressing

By Ali H

Jul 5, 2020

Thank u Mr kaufman it's a great course it really set a base for me as Marketing anlayst

By Golam M M A

Jun 10, 2020

Great course. Looking forward to the practical part of the theories in the next course.


Jun 4, 2020

I was able to learn how to collect data from different sources and how to analyze them.