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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,636 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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901 - 925 of 1,117 Reviews for Digital Marketing Analytics in Theory

By Koushik K

May 30, 2020

Full of theory, so it was a bit too hard to process so much of it

By Filippo C

Jan 5, 2020

Good overview of the theory behind analytics in the digital world

By Nacer F S

Jul 10, 2017

Too technical but hopefully the next course will do some practice

By Ajay K S

Sep 18, 2020

Still waiting for Honors. Nice content. Knowledgeable Professor.

By Angel A A D

Nov 25, 2015

great course, very good insights about the new marketing reality

By Stuart W

Jun 23, 2016

Excellent course with concise and well articulated content.

By Ana L G U

Jul 2, 2017

Very good overview of the digital marketing trends so far.

By Pedro M

Jan 7, 2020

Good thoughts but lack of cases and exercise applications

By George T

Feb 26, 2020

The course is well organized, and good for the beginner.

By Dan S

Feb 11, 2020

Good course, relevant references and a good instructor.

By Seif A

Feb 10, 2018

Great Course but needs updating since it is 4 years old

By Victor C

Aug 8, 2016

It's great to learn from the Head of Google Analytics.

By Raj

Sep 25, 2019

Excellent compilation of resources for easy learning.

By Nkululeko S M

Aug 14, 2018

Enjoyed the course, all concepts nicely explained.

By Irene P

Oct 17, 2020

Very well explained but a little bit too theory.

By Michal H

Aug 10, 2015

Not very demanding, straightforward, insightful.

By Beth H

Aug 25, 2018

Enjoyed this course, though a bit dry at times.

By graziana

Mar 14, 2017

The course was very interesting and inspiring

By Angela F

Sep 9, 2020

Very clear explanations, easy to understand

By Mokshesh J

Apr 13, 2020

fun, thought provoking and very educational

By Saurav K

Jul 4, 2020

Good teaching but little less interactive.

By Mostafa M

Nov 24, 2017

Please give us more life examples

Thank you

By Caro

Dec 17, 2019

I liked the first one more than this one.

By Bénédicte M

Apr 23, 2019

Good but the book references are too old.

By Md I I C

Jun 28, 2020

Good Tutorial but need better example...