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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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926 - 950 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Samyaraj D

Sep 3, 2017

Liked the fact that the most relevant aspects of marketing was offered

By PAOLO C

Jun 4, 2020

Excellent course. i would have liked to go deeper in some real cases

By Tanja T

Apr 16, 2020

bit out of date as it's 2020 now and most examples are from 2015/2016

By Vanessa D M

Mar 9, 2020

Great class and lots of information to easily understand the concept.

By Iveta E

Sep 25, 2019

Easy to follow, quite a lot of new information regarding the subject.

By Fabiola H G

Sep 5, 2020

Great articles and supplemental readings to complement the lectures

By Anidhya B

Aug 11, 2020

Best platforms to enhance the knowledge towards digital marketing.

By Koushik K

May 30, 2020

Full of theory, so it was a bit too hard to process so much of it

By Filippo C

Jan 5, 2020

Good overview of the theory behind analytics in the digital world

By Nacer F S

Jul 10, 2017

Too technical but hopefully the next course will do some practice

By Ajay K S

Sep 18, 2020

Still waiting for Honors. Nice content. Knowledgeable Professor.

By Angel A

Nov 25, 2015

great course, very good insights about the new marketing reality

By Stuart W

Jun 23, 2016

Excellent course with concise and well articulated content.

By Ana L G U

Jul 2, 2017

Very good overview of the digital marketing trends so far.

By Pedro M

Jan 7, 2020

Good thoughts but lack of cases and exercise applications

By George T

Feb 26, 2020

The course is well organized, and good for the beginner.

By Dan S

Feb 11, 2020

Good course, relevant references and a good instructor.

By Seif A

Feb 10, 2018

Great Course but needs updating since it is 4 years old

By Victor C

Aug 8, 2016

It's great to learn from the Head of Google Analytics.

By Raj

Sep 25, 2019

Excellent compilation of resources for easy learning.

By Nkululeko S M

Aug 14, 2018

Enjoyed the course, all concepts nicely explained.

By Irene P

Oct 17, 2020

Very well explained but a little bit too theory.

By Michal H

Aug 9, 2015

Not very demanding, straightforward, insightful.

By Beth H

Aug 25, 2018

Enjoyed this course, though a bit dry at times.

By Graziana M

Mar 14, 2017

The course was very interesting and inspiring