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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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951 - 975 of 1,135 Reviews for Digital Marketing Analytics in Theory

By JAY R P

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Jul 16, 2020

Keanu Reaves of Data analytics!!

By Vaso K

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Feb 7, 2016

Not so good! There is much water

By Juan S D

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Mar 3, 2016

Es un poco denso pero es bueno.

By Deepakkumar P

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May 9, 2020

It was very informative course

By Shilpa M

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Feb 20, 2020

It was nice...gave the basics

By Ashna M

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Jul 7, 2020

very helpful and interesting

By Gisela S

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Jan 11, 2020

Useful and enjoyable course.

By Tonny B

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May 28, 2023

great content and concept's

By Walid H M

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Jan 17, 2017

nice and informative course

By Aristarco E S

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Aug 25, 2020

exceptional its the beast

By JAYASHREE J N

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May 13, 2020

Great course to learn new

By Kristo R

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Sep 3, 2015

Basic, but good knowledge

By Pradnya Y K

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Jul 4, 2021

nice learning experiene

By Abhishek S

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Jan 31, 2018

Good foundation course

By Assem N

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Nov 29, 2020

need more explanation

By SI Q

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Jan 6, 2022

learned quite a lot.

By Wael L

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Sep 21, 2022

the course is good

By Ahmed Z

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Mar 14, 2016

More than excellent

By Renu M

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Aug 7, 2017

Very informational

By venkatesh m

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Sep 13, 2020

good course to do

By Maria F R

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Mar 27, 2017

good information.

By Deepayan P

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Oct 27, 2017

Very Insightful!

By Frank B

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Sep 7, 2017

Very good course

By Warrick V D H

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Aug 24, 2016

Very insightful.

By ZOHAIB U R

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Jun 18, 2020

good experience