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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,636 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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1051 - 1075 of 1,117 Reviews for Digital Marketing Analytics in Theory

By Adrian H

Jun 25, 2017

A bit weak on the theory side... just very superficially touching a few concepts.

By Jonathan R

Feb 7, 2018

It is kind of boring, should have better practices and more real life examples.

By Jaspreet K

Mar 4, 2020

This module was very theoretical..Please add some interesting work to it..

By Jennifer H

Feb 28, 2019

Old methodologies, references and thinking but well structured modules.

By Carlos M B d S

Feb 2, 2020

Some of the reading material is outdated, and sometimes not available.

By marcela g

Dec 16, 2015

The content is very similar to the Marketing analytics in practice one

By Tarek A A

May 25, 2020

the course needs to be updated with new examples from the year 2020

By michael g

Dec 27, 2015

well organized but need more assignments and practical assignments

By Jose C

Sep 17, 2020

More practical examples would help understand better the theory.

By vinodkumar

Dec 7, 2018

It just give the overview and basic knowledge about analytics.

By Andrew O

Feb 4, 2018

Really could have been added to the next course in the series.

By Arvy S

Feb 12, 2016

Good class but very little case studies or real world example.

By Nikhil N

Apr 6, 2018

It is a good course but theorey lacks the backing of examples

By Kyla B

Apr 3, 2016

I don't like the peer review. I don't find it helpful at all.

By Михаил Ф

Sep 29, 2015

This course is good introduction in digital marketing.


Apr 21, 2020

very knowledgeable course for the digital marketing.

By Vikram R

May 29, 2016

Informative, but needs more challenging assignments.

By Percy N

Jun 13, 2020

I found the course to be very generic... and basic.


Dec 16, 2018

The knowledge is quite generic, no in-depth view.

By Mohamed E H

Jul 15, 2020

Outdated course materials, articles and readings

By Tanaisha P

Jan 13, 2019

Very average, I don't like the way it was taught

By Andrew S

Mar 10, 2016

This was a good course, but a bit elementary.

By Sepehr v

May 14, 2021

some concepts were not explained clearly.


Aug 29, 2019

Good theory, may need to be updated soon.


May 13, 2016

sometimes is dense, a little bit boring