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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,685 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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351 - 375 of 1,124 Reviews for Digital Marketing Analytics in Theory


Jul 12, 2021

Amazing course and amazing curriculum for the new bees like me to understand

By João C

Jun 21, 2016

Very special, good insight and directions to grap digital analysis subjects.

By Cesar R

Mar 4, 2016

This course holds the basis for all web analytics. A must for every marketer

By Tania K

Sep 21, 2015

Digital analytics for marketing professionals: marketing analytics in theory

By Kerem C B

Apr 12, 2021

The information provided is priceless. It definitely expands one's horizon.

By Enoch D A

Mar 20, 2020

Great experience. can't wait to take the next course in this specialization

By Emperatriz O

Nov 13, 2019

I appreciate very much all the insights, readings and lessons, very useful.

By Heinz D

May 28, 2019

Good teacher, who is able to explain the topic in a clear and distinct way.

By alexandra r

Oct 15, 2020

I find the class very useful and the professor explains everything nicely.

By Dario J

May 27, 2020

Practical lessons. I have been applying all new knowledge lessons at work.

By Rabindra A

Jun 6, 2019

Plotted very well , now able to visualize the marketing analytics theories

By Arun R

Nov 22, 2015

Thank you for a wonderful learning opportunity. Thoroughly enjoyed the ric

By Justina E

Jan 5, 2020

Wow! This was a really nice experience and an eye opener! I learnt a lot.

By Henson C

May 14, 2020

The course if very insightful and has real world practical applications.

By Suman D

May 15, 2019

Great Course and best way to explain the marketing analytics, especially

By Godwin E

Jun 10, 2018

All lessons integrates well. I am interested to learn the practice part.

By Payal J

Oct 20, 2020

Recommend for those who want to learn the insights of Digital Marketing

By Alexandre R

Jun 3, 2019

Ótimo curso! Conteúdo bem claro e abrangente. Os exercícios são ótimos.

By Aysenur I E

Apr 22, 2019

I really enjoyed and learned a lot during the course. Thank you so much

By Mark J

Jul 22, 2020

Class provides a good explanation of what tools are out there to help.

By Moutushi S

Mar 19, 2017

Great course. learned a lot, and hoping to complete all five of these.

By Nicole M

Jan 19, 2021

I really enjoyed the professor’s first hand experience and know-how.

By Joshua C

Sep 27, 2020

This course really help to get my web analytics fundamentals covered

By Malin C

May 3, 2020

Hands on content and learnings combined with inspirational lectures.


Jun 9, 2018

nice topics which help you understand the basic of digital marketing