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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,625 ratings
1,125 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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401 - 425 of 1,113 Reviews for Digital Marketing Analytics in Theory

By Joe F

Jun 19, 2018

This is a very interesting class. I'm learning a great deal.

By Dave W

Mar 8, 2018

Very complex but informative.. not for the faint of heart...

By Anthony A D

Dec 17, 2017

Very beneficial course! Really enjoyed it and learned a lot.

By Gaston V

Aug 22, 2017

Super efficient no nonsense great content. Very applicable.

By Ragu R S B

Jan 6, 2017

A brief introduction on various phases of Marketing analyst.

By Jillian G

Oct 15, 2020

I found the materials and supplemental readings invaluable.

By Bharathy K

Aug 15, 2020

its a wonderful course for budding analyst< easy to learn .

By Yuvika G

Aug 13, 2019

Trainers are too good. Examples discussed were interesting.

By Thomas T

Jul 24, 2019

Very organized course materials and interesting assignments

By pamela v

Oct 26, 2017

Very good, a little technical but useful to know, loved it!

By Aniruddha B

Aug 14, 2016

Excellent Course.Each week involved something new to learn.

By Inga S

Jun 15, 2020

I am wondering, if there is a certificate for this course?

By Osama K A

Apr 6, 2019

It's really a useful amazing course with a lot of benefits

By Marina

Oct 5, 2015

Great course. Very clear and easy to understand professor.

By Haithem A

Jan 5, 2022

I've learned many new things in this course. Good job 👍

By Bautista G

Apr 18, 2021

It really opened my mind on how to think about analytics.

By Tabitha E S

Sep 22, 2020

Good but rather difficult to understand certain concepts.


Nov 17, 2019

Great foundation in analytics from a great course leader.

By Fúlvio C

Jan 2, 2018

Great overview of marketing analytics for the digital wor


Jun 9, 2020

gave a good introduction to this totally new area for me

By Anastasiia R

Nov 12, 2019

Good Course! I wish it could help me a lot in my career.

By Evgeny S

May 19, 2019

Great course, I wish you'll update it to 2019 realities.

By Bente N

Jun 26, 2016

Very nice course with a lot of resources for future use.

By Santoshi J D

Aug 26, 2015

Very nice course for people who are new to digital area.

By Abdullah K

Nov 14, 2020

Nice Overview of various aspects of Digital Marketing..