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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,637 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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426 - 450 of 1,117 Reviews for Digital Marketing Analytics in Theory

By Joana M E

Jul 26, 2020

It was really a challenging course for me but worth it.

By Nour B

Aug 6, 2018

The professor's lectures and notes were really helpful.

By Ahmed H A S

Jul 24, 2021

understanding analytic in theory was covered very well

By Sahand a

Feb 9, 2020

I love this course. It contains wonderful information.


Aug 17, 2019

Content is good and helps to understand the topic well

By olga

Dec 17, 2017

Good course about the value of analytics in Marketing.

By Wim J K

Oct 31, 2017

Excellent introduction course for marketing analytics.


Sep 21, 2016

Great learning experience. This course is so upto date


Oct 1, 2015

Relevant , not oveloaded with details, easy to follow.

By Baduruliyage K A

Oct 30, 2020

I had great knowledge and experience with this course

By Janice C

Apr 6, 2020

Very informative course. I learnt so much, thank you!


Dec 12, 2019

A great frame work and focused on the critical stuff.

By Hassan S

Dec 29, 2017

This course was so practical and useful in real life.

By Amr A

Nov 23, 2016

Very good course, professor Hartman was really great!

By Warawut G

Mar 15, 2022

I am impressed with your study. Thank you very much.

By Hoa T L

Apr 5, 2021

Many interesting points and marketing terminologies.

By Sarah M

Oct 23, 2017

Loved it! The material was interesting and engaging.

By Pramuk E

Oct 8, 2017

Very Good course to specialize in Digital Marketing.

By Mohammad F A

Jun 4, 2018

I learned a lot, thank you for this awesome course

By Akhil V

Mar 5, 2018

Great Course for beginners in Marketing Analytics!

By Daniel Á T v

Feb 8, 2016

Well oriented, organized and useful. Thanks a lot!

By Rumanti D P

Nov 14, 2020

Very satisfied with the content and the delivery.

By Rodolfo A R H

May 12, 2020

Excelent course, thanks for this great oportunity

By Ankur B

Jan 8, 2018

Very nice if you want to get clarity of concepts!

By Shivanand R K

Jun 21, 2016

Great and Excellent thoughts and course material.