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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,636 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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451 - 475 of 1,117 Reviews for Digital Marketing Analytics in Theory

By Iryna

May 12, 2016

I found this course very informative and helpful.

By Eugene T

Feb 14, 2016

Excellent crafted content for Marketing Analytics

By Scott W

Jan 28, 2018

Learned a ton of stuff to help me at my new job.

By Maria L A P

Jan 22, 2017

great content, easy format, really interesting!!

By Luka t

Apr 1, 2016

Great Course seems very interesting and engaging

By Patricia G

Aug 5, 2020

It was a fantastic introduction to analytics!!!

By William S

Jun 1, 2020

I learned a lot, which is the point. So thanks.

By Jessica B

May 25, 2020

Great and very detailed information. Thank you

By Madhu T

Jul 4, 2017

Great Course. Lots of very interesting details.

By Charles

Dec 29, 2016

I can't praise these courses enough. Thank you!

By David V

Nov 20, 2016

Great theoretical basis for Marketing Analytics

By Grecia L H

Sep 4, 2016

I really enjoyed this course, very recomendable

By Abhijit H

Apr 11, 2021

Excellent course, simple but very informative.

By Michael C

Jun 16, 2020

Kevin Hartman Is a legend. A must-take course.

By Adarsh T

Nov 30, 2019

Great course, a kickstart to digital marketing

By Nourdine E H

Dec 1, 2017

Very interesting course, with a great teacher.

By Andrew J D

Oct 4, 2016

good, looking forward to practical application

By Jaime R

Nov 27, 2015

Very good overview of digital marketing neeeds

By Solice R

Mar 6, 2021

amazing detailed course, definitely valuable.

By Abrar A

Aug 18, 2020

excellent course, I gained a lot of knowledge

By Vikram A

Nov 25, 2015

A Course which develops Strong Fundamentals.

By Luis A P

Sep 2, 2015

Great course! very maker/open source sided :)

By Yasir A

Apr 22, 2022

I received a lot of knowledge in this course

By Lucy K

Nov 9, 2020

provided good insight into digital analytics

By Edmundo A R Y

Aug 8, 2020

Great Course! Really valuable content in it.