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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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476 - 500 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Omar S

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May 19, 2023

I want to postpone this course for two months

By Solice R

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Mar 6, 2021

amazing detailed course, definitely valuable.

By Abrar A

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Aug 18, 2020

excellent course, I gained a lot of knowledge

By Vikram A

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Nov 25, 2015

A Course which develops Strong Fundamentals.

By luigi p

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Sep 2, 2015

Great course! very maker/open source sided :)

By Yasir A

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Apr 22, 2022

I received a lot of knowledge in this course

By Lucy K

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Nov 9, 2020

provided good insight into digital analytics

By Edmundo A R Y

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Aug 8, 2020

Great Course! Really valuable content in it.

By Alvin B

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Oct 28, 2020

I learn a lot on this.. highly recommended.

By Deepak K

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May 16, 2020

Impeccable resource people. Thank Coursera.

By Salem F A

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Mar 29, 2020

very helpful course I learned lot of things

By Angelica

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Sep 12, 2017

Great course with a lot of interesting data

By Barbel R N

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Jun 7, 2021

Excellent and up to date course! Loved it!

By AKSHAY

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Jul 9, 2020

Great course for theoretical Web Analytics

By Ayyappadas R

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Jun 16, 2020

Great Experience learned lot of new topics

By Ridhi B

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Sep 1, 2019

A wonderful and knowledgeable experience!!

By alok

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Apr 10, 2019

Great course for starting out from basics!

By Ingrid M M

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Mar 16, 2016

Especially loved the recommended readings.

By Roberto A

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Aug 29, 2015

Best course series I've taken on Coursera!

By Daria G

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Apr 30, 2020

This course is interesting and inspiring.

By Ethan S C

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Jun 20, 2018

Excellent intro to Market Data Analytics.

By Sankalp s

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Jun 16, 2020

It was very great and full of knowledge.

By Carol J

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May 28, 2020

Certainly learned a lot from this course

By Laura M

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Sep 24, 2019

Really enjoyed the course . Very useful

By Viktoria F

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Dec 29, 2020

Very insightful and eye-opening course.