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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,639 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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476 - 500 of 1,117 Reviews for Digital Marketing Analytics in Theory

By Alvin B

Oct 28, 2020

I learn a lot on this.. highly recommended.

By Deepak K

May 16, 2020

Impeccable resource people. Thank Coursera.

By Salem F A

Mar 29, 2020

very helpful course I learned lot of things

By Angelica

Sep 12, 2017

Great course with a lot of interesting data

By Barbel R N

Jun 7, 2021

Excellent and up to date course! Loved it!


Jul 9, 2020

Great course for theoretical Web Analytics

By Ayyappadas R

Jun 16, 2020

Great Experience learned lot of new topics

By Ridhi B

Sep 1, 2019

A wonderful and knowledgeable experience!!

By Alok

Apr 10, 2019

Great course for starting out from basics!

By Ingrid M M

Mar 16, 2016

Especially loved the recommended readings.

By Roberto A

Aug 29, 2015

Best course series I've taken on Coursera!

By Daria G

Apr 30, 2020

This course is interesting and inspiring.

By Ethan S C

Jun 20, 2018

Excellent intro to Market Data Analytics.

By Sankalp s

Jun 16, 2020

It was very great and full of knowledge.

By Carol J

May 28, 2020

Certainly learned a lot from this course

By Laura M

Sep 24, 2019

Really enjoyed the course . Very useful

By Viktoria F

Dec 29, 2020

Very insightful and eye-opening course.

By Pedro L M B

Oct 18, 2017

awesome! Exactly what I was looking for

By Qianyi H

May 15, 2017

Great course with professional insight!

By Amritanshu S

Apr 24, 2017

Great insight about Marketing Analytics

By Puneet G

Nov 30, 2016

Imparted great conceptual understanding

By Chidi N

Oct 9, 2020

Insightful and relevant course content


May 21, 2019

a nice platform to enhance your skills

By mrinal c

Nov 25, 2016

Good platform to start about analytics

By Kathryn B

Sep 27, 2016

Thank you for the useful knowledge. :)