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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4,691 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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926 - 950 of 1,127 Reviews for Digital Marketing Analytics in Theory

By Mokshesh J

Apr 13, 2020

fun, thought provoking and very educational

By Saurav K

Jul 4, 2020

Good teaching but little less interactive.

By Mostafa M

Nov 24, 2017

Please give us more life examples

Thank you

By Caro

Dec 17, 2019

I liked the first one more than this one.

By Bénédicte M

Apr 23, 2019

Good but the book references are too old.

By Md I I C

Jun 28, 2020

Good Tutorial but need better example...

By Agnese J

Feb 5, 2021

Easy to understand and good structure.

By Hazem J S

May 18, 2016

Very Informative, a little dry however

By Махмудова А

May 19, 2020

Nice course for theoretical knowledge


Oct 16, 2020

great course for marketing analysis.

By Min X

Apr 29, 2020

Overall good, but not enough detail.

By Ahmed M M

Nov 25, 2018

good content but needs to be updated

By Eeshaa N S

Apr 24, 2018

Awesome course, quite user friendly!

By daniela c

Mar 20, 2016

Very interesting and well supported

By Laura J

Sep 8, 2015

Good overview of digital analytics.

By Kumar A

Jun 12, 2020

Great course explaining the theory

By Roberto I V

Aug 26, 2018

Some readings are becoming dated.

By Amir s

Dec 19, 2016

It is a great fundamental course.


Jul 16, 2020

Keanu Reaves of Data analytics!!

By Vaso K

Feb 7, 2016

Not so good! There is much water

By Juan S D

Mar 3, 2016

Es un poco denso pero es bueno.

By Deepakkumar P

May 9, 2020

It was very informative course

By Shilpa M

Feb 20, 2020

It was nice...gave the basics

By Ashna M

Jul 7, 2020

very helpful and interesting

By Gisela S

Jan 11, 2020

Useful and enjoyable course.