Chevron Left
Back to Digital Marketing Analytics in Theory

Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,615 ratings
1,124 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

Filter by:

951 - 975 of 1,112 Reviews for Digital Marketing Analytics in Theory

By Renu M

Aug 7, 2017

Very informational

By venkatesh m

Sep 13, 2020

good course to do

By Maria F R

Mar 27, 2017

good information.

By Deepayan P

Oct 27, 2017

Very Insightful!

By Frank B

Sep 7, 2017

Very good course

By Warrick V D H

Aug 24, 2016

Very insightful.

By ZOHAIB U R

Jun 18, 2020

good experience

By Lakhan D

Sep 12, 2015

Awesome course.

By VIKRANT V

Sep 7, 2020

great teacher

By FERNANDA G R

Jun 17, 2020

Great course!

By Laura C H

Apr 6, 2017

Very usefull!

By Natalia G

Feb 8, 2017

Great course!

By Ruben S

Dec 22, 2016

Great Course!

By Aglaja J

Aug 23, 2016

Great course!

By MADDALA R

Oct 2, 2020

great course

By S M M

Jun 30, 2020

great course

By MOHAMMED A

Jul 20, 2020

AS EXPECTED

By Saloni S

Jul 6, 2020

It was nice

By Nikhil G S

Mar 26, 2020

very useful

By Shubham D

Mar 6, 2019

good course

By Pradeep K

Oct 18, 2017

good Course

By Nishchay S

Apr 10, 2020

I loved it

By TALLAPRAGADA D P

Jul 14, 2020

very good

By Kandarp

Jun 1, 2019

vERY GOOD

By sanyam j

Dec 16, 2016

nice one.