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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,067 ratings
481 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews


Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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251 - 275 of 469 Reviews for Digital Media and Marketing Principles

By Lucia D

Jul 05, 2020

very good

By Prasenjit B

May 15, 2020

very good

By Margarito Z

Jul 18, 2019


By Jaime A M B

Jun 18, 2018


By Akash M

Oct 30, 2017

Very nice

By Claudio D S F

Oct 17, 2017

very good


May 26, 2020

Good one

By Eman K A H

Jun 20, 2018


By Samuel A

Dec 18, 2017

Loved it

By Rachel g

Oct 22, 2017

too good

By Hugo C M

Jan 03, 2016



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By Christine

Dec 11, 2017


By Misbahul A

Jun 29, 2020


By Hassan A

Apr 18, 2020


By Kevin O

Apr 08, 2019


By maher a

Feb 06, 2016


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By Minghao G

Jan 22, 2020


By Shashank T

Jan 05, 2020


By Vincent O K S

Jul 12, 2019


By Karolina S

Sep 01, 2017


By Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

By Mark J

Jul 23, 2020

Would be a lot better without peer reviews. Most of the peers are good but some of them can barely read. A lot of times they'll grade you on the length of your response and not the quality of the response. You could perfectly sum up the concept in two sentences and be docked points because you didn't repeat yourself five times. With peer reviews, the bottom of the bell curve gets the same say as the top of the curve and that is incredibly frustrating.

By Oscar C

May 05, 2020

I like the interviews as they provide a close informative real life experience. I would suggest trying to bring well known companies that everyone could relate to.

The rest of the content was presented quite well.

My only last comment would be on the slides. Bigger fonts with a slide summarizing they key concepts of the topics presented in each chapter would also be positive IMO.