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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,587 ratings
621 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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276 - 300 of 609 Reviews for Digital Media and Marketing Principles

By Sreoshi D

Dec 2, 2019

it was very informative

By Khôi M

May 30, 2019

I love this course much


May 23, 2017

Great series of courses

By Shashwat T

Aug 26, 2019

Its a very good course

By Omelia P W M

Jun 30, 2019

good course. I like it


Feb 17, 2019

great course i love it

By Malú

Jan 10, 2017

Excellent and didactic


Jan 9, 2016

It was worth learning.

By Umayma A E

Jan 24, 2021

I enjoyed the course

By neha s

Sep 18, 2020

Well designed course

By Onuoha S C

Sep 7, 2020

It is a great course

By Husnuda P B

Jul 20, 2020

Must try this course

By Hugh C W I P C

Jan 31, 2017

thank you enjoyed it

By Kristen S

Mar 13, 2016

My favorite course!!

By Audrey L

Feb 21, 2019

Highly recommended!

By Edson d O V

May 27, 2018

Excellent course!!!

By Carlos H C

Dec 9, 2017

I'm gonna miss Yao.

By sopho

Mar 28, 2017

I like the teachers


Nov 27, 2020

excellent content!

By Igor P

Nov 4, 2020

Great experience !

By Randika P

Oct 28, 2020

Excellent course!!

By Abdirahman A M

Oct 9, 2020

best Guided Course

By Antony J L

Dec 14, 2018

Excellent course!!

By Manirul H

Mar 21, 2017

Thank you so much!

By Carlton S

Jun 3, 2021

Tough but helpful