Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
By Cesar R•
Aug 13, 2016
Rhiannon Clifton is a teacher I sensed as not very good at the beginning of the course. To my surprise she acquired such self confidence in the end that I can say I am very glad I was part of her course. I would like to have another chance to be on her courses in the future. Congrats!! I know you are on the right path for teaching
By MD. S N•
Jun 18, 2020
It provides learners with the concepts and skills necessary for searching and researching information in libraries and online. Lectures are clear and well organized. There are activities for students to go deeper into the topics (optional) and quizzes that helped them to check the main concepts.
By alfonso b•
Sep 08, 2019
Very good course and well assembled. The teacher begins with general well known things from other previous courses in the specialization, then starts introducing new things and overviews from Search Engines, Social Media, OOH and Direct Marketing.
I am sure any other student will like the course.
By Andrey S•
Mar 23, 2016
I enjoyed the difficulty of this course, however at times the questions seemed irrelevant and frustrating to find the information that the questions referred to. I believe some refinement is due here, but the difficulty was satisfying difficult compared to previous courses!
By Archana P•
Jun 09, 2020
Thank you! The course content was good. Would suggest the faculty to share more examples for some of the topics. Instead of quizzes, I guess assignments would be an ideal way to evaluate people's understanding as peer assessment helps in gaining more knowledge and ideas.
By Sol D L•
Jun 04, 2019
Es un curso lleno de conceptos muy útiles para formar las bases del conocimiento en Marketing Digital. Accedemos a excelentes lecturas y videos. Realmente creo que los cursos están aportando a mi formación. Gracias Profesores & Coursera por el nivel académico!
Nov 19, 2019
This course provides a comprehensive overview of the digital marketing strategies, the interview section was especially enlightening as it peeks into the practical application of these otherwise intangible concepts. Highly recommended for beginners
By Diane S•
Sep 11, 2019
I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!
By ANIKET T•
Jun 27, 2020
Special Thanks to Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign.
By Sharlene V•
Mar 11, 2019
This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.
By Andile N•
Oct 06, 2019
Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.
By Monica S•
Jan 04, 2019
I enjoyed and enriched my knowledge taking the Digital Media and Marketing Principles course on Coursera. I highly recommend it to friends and colleagues.
By Vibol M•
Dec 17, 2017
more dive deep understanding in marketing in new age of technology. Very useful and important for me to understand about this kind of landscape.
By GARVIT G•
Jun 16, 2020
got the knowledge of digital media and its components in this course and also got the brief knowledge of digital marketing and its strategies.
By Sambhav P R J•
Feb 11, 2019
Its Just Amazing Course I Found To Be Very Helpful And Also Inspiring One I Would Recommend This Course To Any One With Interest In Marketing.
By Gustavo D L•
Mar 10, 2020
This course taught me valuable things i didnt knew before. It wasnt as practical or technical as i previously imagined but it opened my mind.
By Dana L•
Jan 29, 2019
Great Course. Very interesting and helpful. The materials of the course are varied. Lectures include presentations, animations, interviews.
By Michael L H•
Apr 04, 2017
Excellent course and outstanding instruction. I'm a little concerned, though, that the readings tend to be
several years old (or older).
By Sourabh C•
May 28, 2019
Very good course telling you about up coming's in the marketing filed elaborating the principles widely used in the field of marketing
By Omar M•
Dec 19, 2016
Very recomended for those looking to strenghten skills and knowledge. Good for those that want to be up to date to marketing trends.
By Noor S•
Aug 14, 2019
I have learned so much! The professor is amazing and can explain everything in an easy way and gets you excited about the material!
By Prashant J•
Sep 05, 2015
This course is awesome.All the lectures and modules are really easy to understand.Thank you to all who made it available for free.
By FREDRICK A A O•
Jul 01, 2018
The Landscape was quite an engaging lecture that ensured an excellent grasp of concepts learnt. I liked the lecturer's delivery
Sep 12, 2018
I loved the course. Mr. Yao taught really well and the questions and quizzes were good exercise to retain what we have learnt.
By Andrejs V•
Feb 24, 2016
Excellent course! Very well explained and detailed. Overall, Digital Marketing channels are the most valuable course for me!