Chevron Left
Back to Digital Media and Marketing Principles

Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,684 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

Filter by:

26 - 50 of 637 Reviews for Digital Media and Marketing Principles

By Joleshya R

Jul 20, 2020

By Aura M W

Jul 8, 2020

By Afrina J

Jan 25, 2022

By Farzad K

Mar 27, 2022

By Veronica T

Aug 12, 2021

By Helen A

Apr 21, 2018

By Diana M P

Dec 10, 2020

By Aileen E

Dec 12, 2020

By Stephanie N

Dec 1, 2020

By ASTHA P

Jul 14, 2020

By Daniel M P

Nov 22, 2019

By Eduardo d G O V

Oct 6, 2020

By Cesar R

Aug 13, 2016

By Jasmina R

Nov 20, 2020

By Wilhelm-Walter F

Jul 2, 2021

By MD. S N

Jun 18, 2020

By alfonso b

Sep 8, 2019

By Janelle L

Oct 16, 2020

By Lisa H

Jun 5, 2021

By Joey A O V

Aug 9, 2020

By Andrey S

Mar 23, 2016

By Archana P

Jun 9, 2020

By Camila F

Feb 7, 2021

By Sol D L

Jun 4, 2019

By Philip P

Nov 2, 2020