This was really helpfully,not only for the social marketing aspect but for my own life and how am to carry myself in all that I do from now.It was really helpful and changed my perceptions about marketing.

This is an excellent course for those who are interested in Digital Marketing. This is a very important stepping stone especially in this age that we are using digital media almost everywhere at any time.

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Improved my perception of Digital Marketing, totally worth the time and effort. I would like to thank Prof Yao for his dedication, and i recommend it to every economics/business students!

I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!

Special Thanks to Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign.

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

This course has definitely given me more perspective on marketing in general and the lecturer and his pace make learning easy. I am looking forward to the next step

Professor of marketing, which is the most important skill of today's world. I got very important directions from Mike Yao. Thank you and I recommend it highly.

Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.

I enjoyed and enriched my knowledge taking the Digital Media and Marketing Principles course on Coursera. I highly recommend it to friends and colleagues.

It was very amazing courses! I have learned many things of digital marketing that was very new for me. Honestly I would like to thanks to Coursera❤️

Thank you to Professor Yao and the Coursera Team. You made light work of topics in digital marketing that I was somewhat intimidated by. Cheers!

more dive deep understanding in marketing in new age of technology. Very useful and important for me to understand about this kind of landscape.

got the knowledge of digital media and its components in this course and also got the brief knowledge of digital marketing and its strategies.

Its Just Amazing Course I Found To Be Very Helpful And Also Inspiring One I Would Recommend This Course To Any One With Interest In Marketing.

This course taught me valuable things i didnt knew before. It wasnt as practical or technical as i previously imagined but it opened my mind.

Great Course. Very interesting and helpful. The materials of the course are varied. Lectures include presentations, animations, interviews.

Excellent course and outstanding instruction. I'm a little concerned, though, that the readings tend to be

several years old (or older).

Very good course telling you about up coming's in the marketing filed elaborating the principles widely used in the field of marketing

Very recomended for those looking to strenghten skills and knowledge. Good for those that want to be up to date to marketing trends.

I have learned so much! The professor is amazing and can explain everything in an easy way and gets you excited about the material!

This course is awesome.All the lectures and modules are really easy to understand.Thank you to all who made it available for free.