Chevron Left
Back to Digital Media and Marketing Principles

Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.4
stars
2,387 ratings
565 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews

SK
Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM
Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

Filter by:

126 - 150 of 551 Reviews for Digital Media and Marketing Principles

By Sangeeta D

Sep 24, 2020

This is one of the best courses I have taken as a part of this specialization.

By Volha P

Nov 2, 2020

Good theoretical course to understand how digital marketing works! Thank you!

By Magda G C V

Sep 26, 2019

Useful and up to date information. Interviews to companies are very valuable.

By Mohamed B

Aug 18, 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

By Eman E B

Apr 19, 2016

Thanks for a great introduction for more understanding the various channels

By Shivam S

Nov 12, 2020

the course is good but verification process is bad I am trying from 2 days

By Warren L

Sep 25, 2019

Great course! Looking forward to doing the next one in the specialisation.

By Ayush P

Dec 29, 2020

Awesome course. Very good examples and references. Thank you very much :)

By Lai F C

Nov 26, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

By Aman J

Aug 6, 2020

Excellent course with detailed videos and a plethora of reading material

By RORY C

Sep 21, 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

By Alexandre R

Aug 19, 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.

By PANKAJ R

Feb 25, 2020

Entire course is well designed & planned in a very systematic order.

By Edwin L C K

Jun 24, 2020

very good introduction and fundamental course for Digital Marketing

By Samia S

Sep 24, 2019

This course is very nice. Lots of useful and practical information.

By Óscar A M R

Nov 2, 2020

Very well explained and good to start learning from the beginning.

By Adriano D

Sep 17, 2019

Great course. Deeper and clarify. Important informations. Thanks.

By ROBERT C M

Aug 3, 2019

Very good so far, lots of interesting transitions. Good lectures.

By Md. N H

Jun 28, 2020

Very efficient course on digital media and marketing principles.

By Ilya K

Oct 23, 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

By Namaa A

Feb 11, 2016

Great course with in depth knowledge and up to date information

By Zachary H

Nov 25, 2020

this was an amazing course. no one will regret this experience

By Abhay m

Sep 27, 2019

This course is really helpful in my upcoming corporate carrier

By DongHyeonAndrewYi

Sep 24, 2015

So informative & useful courses. also encouraging me to study!

By Kaushiki S

Jun 21, 2020

Highly informative and wonderful set of knowledge. Thank you!