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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,586 ratings
621 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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126 - 150 of 609 Reviews for Digital Media and Marketing Principles

By Tal v D

Apr 1, 2019

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

By Rishikesh B T

Jun 13, 2020

Quality course with a comprehensive insight about the world of digital marketing in reality

By Vaishnav S

Sep 20, 2018

The course was amazing and it really helped me learn a lot about digital media and marketing

By Gary S

Jan 31, 2021

Excellent course! Dr. Yao does a great job making the material interesting and relevant.

By Raunak K

Sep 25, 2020

Superior pedagogy compared to previous courses. In sync with contemporary digital space.

By Pawan N

May 27, 2020

Nice course through this course i understand power of Digital Media in current scenario


May 5, 2020

very nice elaboration of the important stuff we need to learn for day to day marketing.

By Chhaya S

Jan 9, 2020

One of the best courses among digital marketing specialization really enjoyed this one.

By Cristhian S M A

May 21, 2021

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

By Carolina A N

Jun 22, 2020

Very useful course, with updated information, and friendly for the learner.


By Sarah M

Feb 7, 2018

really practical and helpful.loved the videos to supplement the reading and lectures.

By Tumelo M

Jul 4, 2017

This is a great course that gives one a clear understanding of the Digital Landscape.


Jun 28, 2020

Nice learning and principles learned for the successful career in digital Marketing

By Γιάννης Β

Nov 9, 2020

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

By Gopakumar V S

Dec 18, 2017

It was really good. Helped to get insights of mobile marketing, content marketing.

By Vinuja S

Nov 17, 2020

the course is great or me because i have learned lot important skill from this.

By Christopher G

Sep 4, 2020

Up to date overview on digital technology and it's effect on the marketing world

By Norma C P P

Aug 22, 2018

Excellent for knowing the basic principles of Marketing comparing to the new era

By Kimberly K

Oct 23, 2020

The video lectures were great. Clear and concise examples were used throughout.

By Olesia R

Nov 6, 2019

It is the most interesting and helpful course which need every digital marketer

By Shashwat G

Oct 5, 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

By Fabrisio M S P

Oct 12, 2021

Muy bueno. Concreta la informaciòn del manejo del marketing en la era digital.

By Sangeeta D

Sep 24, 2020

This is one of the best courses I have taken as a part of this specialization.

By Hernán L P

Jun 23, 2021

Excelente, solo tengo palabras de agradecimiento, enriquecedor Muchas gracias

By Volha P

Nov 2, 2020

Good theoretical course to understand how digital marketing works! Thank you!