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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

2,587 ratings
621 reviews

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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176 - 200 of 609 Reviews for Digital Media and Marketing Principles

By Sumair N B

Dec 11, 2019

This course is very informative and very well sorted by Mike

By Pramosh d

Aug 25, 2020

I got more knowledge about digital marketing thank you 🙏🏻

By Faris C

Nov 11, 2020

Well planned course structure, very effective trainer ....

By Tan E S

Sep 23, 2020

Well explained & course materials provided are up-to-date.

By Neha L

Jan 25, 2017

Amazing techniques, makes learning new concepts very easy

By Jen P

Nov 15, 2020

Very up-to-date info and appropriate learning materials!


Jul 13, 2020

I learned a lot from this course. Very useful. Thank you

By Suku M

Jun 10, 2018

A great introduction to the digital advertising world.

By Jingjing L

Dec 27, 2015

Good introduction to the digital marketing landscape!

By Beatriz B

Jun 17, 2018

Very interesting course, with up-to -date materials.

By Wendy J

Sep 15, 2019

Exceptional course led by an outstanding professor!

By THE R b L A

Aug 31, 2020

This course has been interesting and informative.


Aug 28, 2020

Got to learn new concepts about digital marketing

By Darceuil D

Aug 23, 2020

Extremely informative with practical information.

By Mahika P

Jun 11, 2020

I have learning many new things from this course

By Vaibhav K

Nov 1, 2019

helped me a lot to learn and increase my skills.

By Fabian P

Nov 7, 2018

good course with a lot of communication details.

By Cesar S

Aug 15, 2020

Excellent course to start in Digital Marketing.

By shruti s c

May 13, 2020

i am not able to get my certificate please help

By Tomomasa A

Mar 29, 2016

I could understand various "Digital Marketing".

By Ali H

May 5, 2021

was an amazing experience can't wait for more.

By Tumisang P

Nov 10, 2020

i have learnt things i did not know. thank you


May 22, 2020

good series but need some creativity in videos

By Kanika B

Sep 19, 2020

this helped me in learning so many new things

By Omar S O

Mar 11, 2019

I loved it! I highly and deeply recommend it!